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Mantorville Market Sector Overview

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Abby Bradford

on 21 March 2016

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Transcript of Mantorville Market Sector Overview

Red Wing, MN
Red Wing
• Imagine Red Wing. Your City. Your Voice. Our Future.
• Come for a visit, stay for a lifetime.
• Arts & Entertainment from armature to professional
• Embracing History from buildings to people
• Redwing Business from Mom & Pops to Internationally known
• Red Wing Events from air to water to land
• Great Outdoors from rigorous to relaxed
• Historic St. James Hotel
• Bed & Breakfast
• Upper Mississippi River
• Trip Advisor top 20 things to do in Red Wing
• Red Wing shoes
• Pottery and stone ware
• Restaurant, Hotel and Shopping guide
• Treasure Island Casino (& Convention space)

Market Sector Overview
Case Study
New Ulm, MN
Lanesboro, MN
Zumbrota, MN
• The Bed & Breakfast Capital of Minnesota
• Lanesboro named one of the 20 Best Small Towns to Visit in 2014 by Smithsonian Magazine
• Arts and Culture Destination of the Midwest
• Internationally recognized Commonweal Theatre
• The St. Mane Theatre
• Root River State Trail
• Eagle Bluff Environmental Learning Center
• Limestone river bluffs, Driftless Area
• Lanesboro 2014 Travel Guide (download printable guide)
• Restaurants
• Bridging the Past and the Future
• Home to Minnesota’s only remaining functioning covered bridge listed on the National Registry of Historic Places
• Crossing at Carnegie

Pella, Iowa
Strategy Phase
Creative Phase
Presentation Phase
Competitor Sector Brand Briefs
Interviews, Project Discovery
Competitive Logo Audit
Logo Inspiration
Logo Concepts
Color Exploration
Typography Exploration
Logo Concepts Revisions/Narrowing
Final 3 Logos
Community Input Survey
Tagline Development
Define Audiences
Brand Book: Standards & Applications
Private Tumblr Blog
Competitor Brands, Case Studies
Brand Development
Mantorville Brand Project
Next Steps to Launch:
Final Review/Approvals
Legal- Registration/Search Secure Logo & Tag line
Produce Roll Out Logo Materials
Press Releases Developed
Media Announcements
Event/Launch Date TBD
Phased Plan Integrate New Brand 2016-2017

Review/ Tag line Contenders
Write In
Rank Top 5
Addendum Items, Future Application Ideas
Full transcript