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10 design tools I found about during working in my studio

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Aleksandra Shekutkovska

on 20 April 2014

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Transcript of 10 design tools I found about during working in my studio

MANIFESTO
design tools

or 10 lessons I learned
about designing in my studio

presentation Aleksandra Shekutkovska
asekutkovska@gmail.com
http ://lasercutdesignlab.blogspot.com
https://www.facebook.com/lasercutdesignlab
Philosophy
Towards the design laboratory
A place to experiment new concepts, future ideas, dreams of wonderland and dreams from wonderland.
Towards the lasercut design
Soul ideogram. Skin and bones. Light and dark playfulness.
The laser cut design consists within itself the language of architecture, art and fashion. Construction and deconstruction which creates the shadow, the leftover from all that carving inside the material. An experiment in architecture: examining the limits of the Plexiglas, an adventure between the colors, ideas and forms. Lasercut Design is a link between the immaterial drawing and the material. Print of all the dreams, experiences, impressions on the senses, individualities. A sketch for the jewelry of the future.
PROCESS
SKETCH
CONVERT TO
COMPUTER FRIENDLY
LANGUAGE

TEST
MATERIALIZE
EXPERIMENT
EXPLORE
BACK AND FORTH

PRODUCT
PACK
FINAL TOUCH

BRAND
PACKAGE
IDENTITY
KNOW
YOUR
PUBLIC
TARGET GROUP
USER AGE
USER FAVORITES


22. Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
CONCEPTUAL FRAMEWORK
CONCEPT
MAIN STORY


WHAT IS THE SUBTEXT OF THE DESIGN ?
WHAT WE WOULD LIKE PEOPLE TO IMAGINE/ FEEL/ SEE ?
TO (re) INVENT THE SPECIFIC KIND OF DESIGN PIECE.

IDEA
WHAT IS THE PERSPECTIVE THE FUTURE STORYBOARD OF THE DESIGN ?

TARGET
REUSE
REINVENT
PARTICIPATE
SYMBOL
.......................
SCENARIO
TO IMAGINE POSSIBLE SCENARIOS, POSSIBLE ACTIONS, POSSIBLE POETIC PICTURES INSIDE OF THE DESIGN ...
HOW TO BUILD
STRONG CONCEPTS ?

1. QUESTION
2. (RE) EVALUATE
3. CONTEXT VERSUS CONCEPT
VERSUS CONTEXT VERSUS USER
VERSUS CONCEPT VERSUS CONTEXT
VERSUS USER
30. Organization = Liberty. Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between ‘creatives’ and ‘suits’ is what Leonard Cohen calls a “charming artifact of the past.”
17. ____________________. Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

INDIVIDUAL ------------------ COLLECTIVE
PLUGIN
19. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
HOW TO MAKE THE CONNECTION
BETWEEN THE POETIC PICTURE
AND THE DESIGN ?
1. IMAGINE IT/ SEE IT/ FRAME IT
2. CONCEPTUALIZE IT
3. CREATE A PICTURE FROM A
PICTURE FROM A PICTURE FROM A
PICTURE FROM A PICTURE FROM
A PICTURE
29. Think with your mind. Forget technology. Creativity is not device–dependent.
TECHNOLOGY --------- HANDMADE
37. Break it, stretch it, bend it,
crush it, crack it, fold it.
SIMPLIFY IT
MINIMIZE IT
IDEOGRAM IT

IDEOGRAM
IDEA =DIAGRAM

18. Stay up late. Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
____________
16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.
39. Coffee breaks, cab rides, green rooms. Real growth often happens outside of where we intend it to, in the interstitial spaces—what Dr. Seuss calls “the waiting place.” Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference—the parties, chats, lunches, airport arrivals—but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.
what is Laser Cut Design Laboratory ?
DESIGN
TOOLS

17. ____________________. Intentionally left blank. Allow space for the
COLLABORATIONS
you haven’t had yet, and for the ideas of others.
Full transcript