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Transcript of Brainwashing
2. The belief that climate change isn't real and/or man-made
3. The belief that Barack Obama is Muslim and wasn't born in the United States
4. The insistence that all Arabs are Muslim and all Muslims are terrorists
All of these claims are demonstrably false, yet Fox News viewers will maintain their veracity with incredible zeal. Why? Technique 1: Panic Mongering With panic mongering, there is never a break from the fear. The idea is to terrify and terrorize the audience during every waking moment. From Muslims to the swine flu, Fox News has set fear in the minds of their viewers. TECHNIQUE 2: Bullying Bullying and yelling works best on people who come to the conversation with a lack of confidence, either in themselves or their grasp of the subject being discussed. The bully exploits this lack of confidence by berating the guest into submission or compliance. Example of Bullying From the Fox News: TECHNIQUE 3: Saturation There are three components to effective saturation: being repetitive, being ubiquitous and being consistent. The message must be repeated cover and over, it must be everywhere and it must be shared across commentators. "Barack Obama wasn't born in the United States." If something is said enough times, by enough people, it is proven that many will come to accept it as truth TECHNIQUE 4: Projection/Flipping This one is frustrating for the viewer who is trying to actually follow the argument. It involves taking whatever underhanded tactic you're using and then accusing your opponent of doing it to you first. This is seen frequently in the immigration discussion, where anti-racists are accused of racism, or in the climate change debate, where those who argue for human causes of the phenomenon are accused of not having science or facts on their side. It's often called upon when the media host finds themselves on the ropes in the debate. Video of Brainwashing tatics used by Fox News: Fox News often defends their arguments by pointing to the fact that a lot of people share the same perceptions. This is a reasonable point to the extent that Fox News Corporation/Media reaches a far larger audience than any other single media outlet. But, the fact that a lot of people believe something is not necessarily a sign that it's true; it's just a sign that the brainwashing as been effectively marketed. The good news is that the more conscious you are of these brainwashing techniques, the less likely they are to work on you. Sources: http://www.alternet.org/story/151497/14_propaganda_techniques_fox_%27news%27_uses_to_brainwash_americans?page=0%2C3 http://stateofthemedia.org/2011/cable-essay/ http://www.phinnweb.org/neuro/brainwash/