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Strategic International Management (SIM)

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Aniko Kraft

on 12 September 2017

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Transcript of Strategic International Management (SIM)

15-minutes presentation
5 minutes Q&A
WHO WE ARE?
Strategic International Management (SIM)
WHAT IS SIM?
Ex-SIM students
WHAT YOU NEED TO KNOW?
Corvinus University of Budapest
September 5, 2017

Our goal is to prepare you to win international case competitions
The skills you will learn will come useful in real life work environments
CASE STUDIES
- unstructured
- ambiguous
- complex
- no single
correct
answer
TEAM WORK
- teams of 4
- rotating biweekly
- try yourself
out in
different
roles
PREPARE SOLUTION
- find solution to
key problem
- present your
solution
- weekly
FEEDBACK
- learn to receive
feedback
- learn to learn from feedback
- learn to
give feed-
back
OUT OF
YOUR
COMFORT
ZONE
COMPETE
- team(s) will be
selected to participate
in international case competition(s)
SELECTED AWARDS FROM SIM COURSE
Aalto-Yonsei (2014)
1st place
BCG Strategy Cup (2015)
1st, 2nd, 3rd places
OPEV (2015)
1st place
IFUA (2015)
1st place
JMICC (2016)
4th in divison
Practicing professionals:
Case competition winners
PAST
PRESENT
Zsófia Molnár, Management Consultant - Deloitte (P&G)
Expertise: business models, strategy, FMCG, telco.
E-mail: zsofia.molnar[KUKAC]cemsmail.org
Péter Kollár, Senior segment marketing mgr - Vodafone (BCG)
Expertise: strategy, product development, telco.
E-mail: peter.kollar[KUKAC]vodafone.com
Anikó Kraft, CC&S Senior Advisor - KPMG
Expertise: sustainability, CSR, presentation, interpersonal skills
E-mail: aniko.kraft[KUKAC]kpmg.hu
Tamás Nagy, Senior Analyst - GB & Partners (MOL, KPMG)
Expertise: finance, energy, investment, innovation
E-mail: tamas.nagy[KUKAC]gbpim.com
TO-DO!
1. Prepare an answer to one of the following short questions in 5-8 sentences:

- A European pharmaceutical company is struggling with significant decrease in profitability compared to previous years. How would you address this issue?
- A Hungarian construction company is considering expanding in Eastern Europe. Do you support or oppose this decision? Provide reasoning to the CEO.
- MOL Group is considering innovating its products and services, entering into the "green economy". What criteria would you recommend MOL to analyze what products or services to invest in developing?
2. Send us your solution and CV

Deadline: September 7, Thursday - 18:00
Delivery: simkurzus@gmail.com
Results: September 8, Friday - 24:00 (midnight)
CLASS STRUCTURE
1. Form teams
2. Receive & solve case
DEADLINE:
Sunday, 8 pm
3. Present solution
4. Feedback
WHAT IS NEXT?
15 minute break!
THE FLOOR IS YOURS!
HOW DOES IT WORK?
START-UPS FOR BREAKFAST
The Business Model Canvas
Full transcript