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Printing & Paper
Transcript of Printing & Paper
-China and woodblock printing
Offset: inked image is transferred from plate to rubber blanket, then to printing surface
-Flexography, dye transfers, laser printing, inkjet, screen printing
Chinese invent early paper
paper from the papyrus plant in Greece
thick, paper-like material produced in Egypt and the Mediterranean for writing
Early Uses for Paper:
4 factors to consider when choosing paper:
-Measured in pounds (#): higher the number, more equivalent weight a paper has
-Average paper weighs 20#
used for brochures, reports, catalogs, folders
covers of high-end brochures, post cards, reports
500 sheets of paper
-How much light can/can't pass through a sheet of paper
-Determined by weight, ingredients and absorbency
-Expressed in percentages of reflection
-Complete opacity is 100%, transparency 0%
-Percentage of wavelengths of blue light that paper reflects
-Scale of 1-100, 100 being the brightest
-Average paper is 60-90% reflective
-coating or lack of coating on a sheet of paper
Printing & Paper
no sheen, produce print/photo images that are flat, easy to read and write on
protective coating with smooth, soft appearance
(satin, velvet, silk) buffed for a smooth, sophisticated finish/good for photographs
strong sheen, high-color and photographic reproduction/high-end look.
-Linen, Laser, UV Gloss, Pulp
made from cotton used for apparel, called rag paper
-Superior in strength and durability to wood pulp-based paper
-Used for important documents, resumes, etc.