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Copy of On-Demand Marketing- Tonse Telecom

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Sridhar Pai

on 18 July 2013

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Transcript of Copy of On-Demand Marketing- Tonse Telecom

OUR SERVICES
MAILERS/ NEWSLETTERS
WHITE PAPER/
POSITIONING DOCUMENT
WEBINARS/ VIRTUAL PANELS/ BRANDING
ON DEMAND MARKETING
BLOGS/
SOCIAL MEDIA CONTENT
Tier 1 Global Telecom
Billing Firm
Global Telecom
Publishing Giant
Industry Forums

Wi-Fi Alliance
Developed a Positioning paper for Wi-Fi Alliance in India
Introduced the forum via road shows
Authored additional 2-part series of Wi-Fi
market in India

WiMAX Forum
Developed messaging for Indian telco
Regulator interface
Helped develop WiMAX ecosystem in India
Mobile Website Builder
Product Firm
LEAD GENERATION/
LEAD ASSESSMENT
OUR WORK
No overheads

Start and stop on-demand

Comparable or better than in-house

Get domain experts + designers

WHY IT WORKS
In-Bound Lead Assessment

Thousands of In-Bound Leads via Banner Ads
Configurable Filters to Categorize Leads
Leads Allocated to Global Sales team
Life-cycle Management of Leads
Tools: Marketo, Linked In, Inside View
Successful off-shore Marketing Support model
Cloud based Unified Communications provider
Marketing Support for Asia Pac Region
Built CxO Cable & Satellite Carrier DB
Developed Messaging for Solution launch
Organized Product Launch + Media Interface
Delivered Back-office Marketing Support
Developed Market Positioning Paper





Webinars, Events
Moderated Webinar for Sponsoring Vendors
Integrated Policy and Control for 3G /4G n/w
Out-bound Spam Management for 3G n/w
Smart-phones led Data boom
Developed Event theme, Press media Meet
Mobile Site Builder Product
Successfully Transitioned B2C product to B2B (Telco) Segment
Established Beta sites with 2 Telcos
Defined Revenue Model, Successfully Launched
with Incumbent Telco
Defined Reseller, Distribution Strategy
Positioned Product Variant as Landing Page
Solution with CDMA player
MVNO DB build-out
Developed Messaging + Graphics
Developed Mailer + Branding
Launched Webinar with 100+ Attendees
Developed Whitepaper
Perfect Market Positioning





Tonse Telecom is India’s leading
telecom research, strategy consulting,
advisory and marketing services firm.
About Us
MVNO Campaign for LTE
Signaling Vendor
Business Model for Marketing Services
Market Entry
PRODUCT / COMPANY LAUNCH

PRESS / MEDIA / ONLINE TRACKING

MEDIA PRESENCE

BUZZ / USER GROUP / COMMUNITY BUILDING

TWITTER, SOCIAL NETWORK SUPPORT WITH VIDEOS

Partial List of Clients
#63, II FLoor, 14th Cross,
9th Main, Indiranagar 2nd Stage
Bangalore, India 560 038
www.tonsetelecom.com
tonsepai
arunsb(at)tonsetelecom.com
stpai(at)tonsetelecom.com
http://www.linkedin.com/company/tonse-telecom
@tonse_pai
Contemporary marketing tools for lead generation + assessment
Info-graphics that
become wall hangers
Market-specific inputs
ensure effective product
road maps


Transparent metrics –
real time inputs
to strategy

Internal + External branding
+ Signage that leave
an impression



Creative mailers that
will haunt competition


Custom Newsletters
Webinars that drive
the message home
On Demand Marketing -
tonse

telecom


Sridhar Pai
+91 99800 36371
Full transcript