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The Tip of the Iceberg

Inspired by Chip Conley's ´Measuring what makes life worthwhile´
by

Daniel Beuthner

on 18 February 2013

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Transcript of The Tip of the Iceberg

The Tip of The Iceberg Inspired by Chip Conley's 'Measuring what makes life worthwhile' Created by Daniel Beuthner What do YOU
need the most in YOUR life? Self Esteem? Physiological needs? Safety needs? Love and belongings? Self Actualization? We are all DIFFERENT But all the SAME Nationalities Situations Occupations They are all
important! If we can only manage what we can measure
(Tangible) ... Then how do we value that
which is underneath the surface (Intangible)? “Not everything that can be counted counts, and not everything that counts can be counted.” Albert Einstein But how do
you measure what
you can't physically count? Bhutan Has A Solution As an individual? Or as an organization? After all, YOU are any company's most valuable asset! Without YOU: There would be NOBODY to build our houses and future cities There would be NOBODY to nurse us back to health There would be NOBODY to make YOU feel at home - when you are far from home And there are SO MANY more examples! Can
YOU
influence it? Do you feel like YOUR
work
has an impact on it? Do you feel like
YOU
believe in it? Do
YOU
understand
the mission of your company? So how do YOU
feel? Happy Employees
make for
Happy Customers According to Hewitt Associates: Companies with high levels of engagement
(65 percent or greater) Outperformed the total stock market index and posted shareholder returns 19 percent higher than average in 2009 Companies with low levels of engagement
(40 percent or less) Had a total shareholder return that was 44 percent lower than average So if 94% of business leaders feel that the intangibles are important in there business (corporate culture, brand loyalty, etc.) Why do only 5% of them have a way of measuring the intangible in their business? King Jigme Singye Wangchuck Which is The 1st Time in 200 Years! And Established: Proposed a new measure of well-being: GNH (Gross National Happiness) Instead of GDP That a leader suggested the intangible of happiness should be measured After Thomas Jefferson with the 'Declaration of Independence' 72
Different Metrics 4
Pillars 9
Key Indicators For Example:
How do you feel about how you spend your time each day? The Average Life Expectancy of a Human is: And 40 Countries Around the World are Already Using It! Seems Short Doesn't It? Therefore: Is GDP a Misplaced Metric? It Counts: It Counts: It Counts: It Counts: It Doesn't Count: It Doesn't Count: It Doesn't Count: So why do we ask the tangible? 64% in the INTANGIBLE industries
we call the Service Industry 36% in the TANGIBLE industries of Manufacturing and Agriculture We need people to know how to count We Count on Numbers We Count on People What truly counts is when we take into account our people So what counts? 64.3 Years 771.6 Months 3,355.01 Weeks 23,485.07 Days 563,641.8 Hours 33,819,228 Minutes GDP in the world consists of:
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