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Design Thinking Challenge - ANII

11/19/14
by

Leticia Britos Cavagnaro

on 19 November 2014

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Transcript of Design Thinking Challenge - ANII

Design Thinking Process
2. build on the ideas of others
1. defer judgement
Find inspiration in unexpected places
Unlimited power

Laws, people, time
physical universe
Yes, And

Pick any idea,
Yes, And....
Prompt:
Redesign
the
airline travel experience

(curb to curb)
Grab a board and designate a
facilitator/scribe
ideate
(grab post its/paper and pen, and find a new place)
NO
facilitator/scribe
yes, AND...
worst
ideas
select your WORST worst idea
swap it with another team
make it work!
2 simple Rules
what if...
Unlimited power

Laws, people, time,
physical universe
yes, BUT...
alone
Start with the obvious ideas
without talking
prototyping = thinking about the EXPERIENCE of your customer
services
spaces
virtual spaces
products
Step 1: Interview your "customer" about their air travel experiences
Step 2: From the interview, identify an problem (that is, an
opportunity
)
Step 3: Generate MANY possible solutions for the opportunity you identified
Step 4: Roleplay one of your solutions
(prEtotyping)
Redesign the Air Travel Experience
1. do not judge ideas
2. build on the ideas of your team mates
Being able to _____ (verb)_____ would
delight
our 'customer'
Prototyping answers the question: "Should we build this solution?"
ask for stories
be curious
ask "why?"
PROBLEMS
vs SOLUTIONS
problems/opportunities = verbs
solutions = nouns
Is there a "ladder" in your problem?
Yes, and...!
conceptual blocks
"There is no reason why anyone would want a computer at home"
Differ judgement about what's
possible
- Ken Olsen
founder Digital Equipment Corporation
1977
1972
In 2 minutes, convert as many of these 20 circles as you can into a different shape or object. Some examples might be a baseball, a face, or a planet. Be creative, and try to use every circle!
Roadmap for the Session
Process
Space and Culture
Full transcript