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Online Dating:Industry Analysis

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by

Kaushal Tolia

on 6 July 2013

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Transcript of Online Dating:Industry Analysis

Team Bulls Eye

Kaushal Tolia
Kathleen Copeland
Anish George
John Jeter

Online Dating
industry analysis

Introduction
Low Barriers to Entry:
Companies are constantly fighting off new competition

The Inherent Paradox in the Industry’s Business Model:
It is highly recommended that new operators consider starting several different sites to help capture market share.

Substitutes:
Unfortunately, the ease of product substitutes appears to be growing as other social networking sites such as Facebook are offering customers modified dating options, often for free.

Numerous Fee Generating Avenues:
Operators can generate additional income from advertising placed on their sites.
Industry Cons
SWOT Analysis
Threats
US low capital requirements for entry into the industry
Downward price competition and pressure on members' fees
Eroding market shares from niche market segments
Opportunities & Threats
Thank you..!!!


Are the products ready for exporting to emerging markets that may have very little experience to handle a high tech product?
Question 1: C

What factors suggest that Speedheal products might enjoy substantial demand in all types of foreign markets?
Question 2: B

What steps should management take to better prepare the firm, managers, and employees to internationalize?
Question 3: B


Did ABD achieve each of the objectives set out for the tasks?
Question 4: B

Justification of Recommendations
Brian Linton
Kaushal Tolia
Viviana Villanueva
James Walker
Miniaturization is one of ABD's competitive advantages.

Devices are portable.

Various versions exist for different types of surgeries: hand surgery,face lifts,abdominal procedures.

There can be a substantial use for such devices in all foreign markets.
Hire Expatriates using the Geocentric approach.

Assess them using self-maintenance and personal resourcefulness determinants.

Train them on general country understanding,cultural sensitivity,and practical skills.

Also,hire locals using ethnocentric approach to handle company's public relations locally.
Opportunities
Develop Mobile Apps
Grow Market share
Grow Global Market Share
Developed countries have the ability to absorb this product easily.

Their markets have prior experience of selling high-tech products.

Such countries have more education compared to underdeveloped countries to understand the benefits and the need of this product.
Online dating was one of the fasting growing web-based industries

Between the years of 2000 and 2005, total revenue for companies in the online dating market was growing at more than 70% annually

Statisticbrain.com reported over 40 Million paying members and 54 Million registered users for online dating services

The 2012 annual revenue for the Online Dating industry is estimated at $1.049 billion dollars

The majority of this revenue is generated by the two largest dating sites, eHarmony and Match.com, who together have over 35 million member/users on their sites

The top two in way of membership, eHarmony and Match.com were founded on helping customers find commitment relationships.
Industry Pros
Low Barriers To Entry:
An easy gateway to start your own business.
Only minimal capital is required to set-up a site and start operating.
Some states might require a business license and some operators may want to set-up a corporation (LLC) or limited partnership to protect personal assets in the event of a lawsuit.

Low Operating Costs:
For relatively low additional fees, a new company can buy access to a database of profiles to instantly populate their site.

Numerous Fee Generating Avenues:
The primary revenue model is a base, monthly subscription fee where progressive levels of service and options can be implemented to generate additional income streams.

Low Barriers to Exit:
With no equipment, fixtures, furniture or real estate to account for, there are low barriers to exiting the industry once someone has entered.
There objective was based on their task and completed it by evaluating factors needed for international business such as:
financial and tangible resources
standards and regulations
market size and growth rates
trends in the industry
the industries specific market potentials
foreign customer characteristics.

In order to select the qualified business partners there outcome was to list of attributes desired of foreign business partners and the determination of value required of the foreign business partners.
Low Barriers To Entry:
An easy gateway to start your own business.
Only minimal capital is required to set-up a site and start operating.
Some states might require a business license and some operators may want to set-up a corporation (LLC) or limited partnership to protect personal assets in the event of a lawsuit.

Low Operating Costs:
For relatively low additional fees, a new company can buy access to a database of profiles to instantly populate their site.

Numerous Fee Generating Avenues:
The primary revenue model is a base, monthly subscription fee where progressive levels of service and options can be implemented to generate additional income streams.

Low Barriers to Exit:
With no equipment, fixtures, furniture or real estate to account for, there are low barriers to exiting the industry once someone has entered.
Industry Pros
Strengths

Innovative Products
Video Messaging
Live Mixers
Data Analysis Tools
Strategy to Target Boomers

Weakness

Retaining Customer long term
Losing US market share
Dependence on member fees
Full transcript