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Cigarette Advertising

How the reputation of cigarettes changed from the 1950s to now.
by

Rachel Baughman

on 7 May 2010

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Transcript of Cigarette Advertising


Most Popular Cigarette Brands of the 1940s:
Lucky Strikes
Chesterfield
Marlboros
Mascots
Marlboro
Chesterfield
Lucky Strikes
What do they represent?
Who is the intended consumer?
strong
handsome
mysterious
appeals to men
athletic
fit
young
appeals to men
beauty
glamour
grace
appeals to women
Commercials/Slogans
"the cigarette of the hour."
"forecasting more smoking pleasure for 1940."
"on every front i've covered...with our boys and our allies, Chesterfield is always a favorite."
"for a cooler, milder, better-tasting smoke."
"it's toasted."
"lucky strike means fine tobacco!"
"yes, you need never feel over-smoked
...that's the miracle of Marlboro!"
"come to Marlboro country."
"discover the difference in Marlboro."
Hollywood and Cigarette Adds
Then:
Common for stars to participate in adds
'30s-'40s; 2/3 of top 50 box office stars would endorse
tobacco products
would smoke in most of their movies
Now:
Smoking commercials not aloud
new anti-smoking ads
health risks made known
Effects of WWII on Tobacco
1939-1945
Roosevelt makes tobacco a protected crop
Cornpipe becomes McArthur's trademark
Tobacco companies give GI's millions of free cigarettes
Shortage developes
Sales at an all-time high
1940s Cigarette Stars
Barbara Stanwyck
Claudette Colbert
Gary Cooper
Bob Hope
Ray Milland
Clark Gable
Fred MacMurray
Joan Crawford
Al Jolson
Full transcript