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Marketing Strategy

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by

Santiago Gonzalez

on 6 February 2013

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Transcript of Marketing Strategy

Phase 2
Content Diversification http://prezi.com/prg6t46qgzik/anatomy-of-a-social-powered-customer-service-win/?kw=view-prg6t46qgzik&rc=ref-4451340 Content Marketing Plan http://na.sage.com/sage-na/lp/sagebusinessknows/?WT.mc_id=DOR_Inc.com_ROS_300x600_banner_Sage_50_Video#welcome/SageOne Tools for analysis Kissmetrics Events, Usage, Trends, Funnel SEO Power Suite Link building, keyword analysis, SEO, ranking, site aduitor Marketing channels Social Media Google+
Facebook
LinkedIn
Twitter
Flickr
Slideshare
YouTube Content Development Tactics Landing pages
A/B Testing
myAbakus Blog
Third party blogs (Gerencie.com, Actualicese)
Presentations
White Papers
Videos
Webinars Customer Profile Pequeños empresarios
Empresas (1-50 empleados)
"Micromanagers" Mercados Emergentes Latinoamérica
Asia
África Gestión diaria del negocio
Manejo de efectivo
Manejo de inventario
Manejo de clientes/proveedores Comerciantes
Servicios profesionales
Fabricantes Content Marketing Track Example Customer Segment Analysis & Persona Development
Search Keywords & Social Topic Research
Content Plan & Editorial Calendar for Search & Social Media Content
Social Network Development & Content
Content Promotion, Distribution, Syndication & Outreach with Media
Search & Social Monitoring & Analytics
Consulting for Program Refinement, Opportunistic & Creative Ongoing Search & Social Content Recommendations 7 step content marketing process - Lee Odden Content
Marketing Analysis
and
Iteration Website Tour: Crear una página por tema y utilizar diseño y keywords óptimos. Why: Definir contenido centrado en la razón de ser, las creencias y principios de myAbakus. Pensar en CPS Who: Actualizar testimonios con clientes actuales, y verificar la actualización del cache. myabakus Blog reboot Nuevas categorías para contenido por temas e industrias. Plan, matriz y calendario de creación de contenido Blog post trials and conversion rate analysis KPI Definition Definición de baseline de indicadores KPI para cada canal con metrics de KissMetrics y GA Creación de KPI dashboard para hacer tracking de la evolución Customer Segment Definición de customer "persona" y análisis de canales óptimos Keyword analysis Investigación de topics y keywords en GA y AdWords para optimizar consumo de contenido y definir estrategias. Orientación CPS Definición de customer, topic, keyword, content type matrix para crear estrategia de contenido y calendario de despliegue. Phase 1
Get started Website Home: Motion graphic, video corto que muestre la esencia de myabakus de forma sencilla y atractiva. Puede ser un case study imaginario, con un enfoque de storytelling tambien con el concepto CPS myabakus Blog Blog posts con infographics, case studies, accounting tips, industry reports, etc. Medición de efectividad Medición de efectividad en conversiones y activaciones para cada estrategia de contenido. Content "shelves" Ebook, white papers, case studies en Slideshare, Issuu, YouTube Keyword review Revisión de estrategias iniciales para optimizar topics y keywords. Social Engagement Investigación de Social Engagement. Creación de Events en Kissmetrics para identificar efectividad de contenido en community building. http://www.toprankmarketing.com/content-marketing/ 1. How do you define our market?
2. What constitutes a good lead?
3. What is it that we sell?
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