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Advocacy, Lobbying and Engagement

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by

Julie Schifeling

on 4 April 2017

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Transcript of Advocacy, Lobbying and Engagement

Advocacy speaks on behalf of issues at large; the action of advocating or supporting a cause or proposal
Lobbying
Lobbying - (1) getting government to act; (2) art of persuasion; and (3) campaign for matters relating to specific legislation or executive actions
Advocacy
Agency
Tactics and activities used to bring about change in programs/policies/procedures in agencies that will benefit clients
Legal
Using the legal system to facilitate change to help clients. This can be done in two ways:
- Non-litigation, i.e., gaining access to educate attorneys/bar associations, consulting or acting as an expert witness at trial
- Litigation
Legislative
Tactics and activities used to bring about change in federal or state law, local ordinance, municipal code or school board policy
Types of Advocacy
Millennial Engagement
1. Do you believe you can effect positive change in the world? 67% YES (done from 76%)
2. 1/3 of male millennials believe they can have a big impact compared to 1/4 females
Community
Tactics and activities used to change attitudes and ideas in order to change public policies and programs
What Advocacy is
NOT
Manipulation
Bribery
Selling Out
Logic
Lying
What Advocacy
IS
Passion and Conviction
Reason
Ethics and Honesty
Relationships!!!!
Individuals
Perseverence
Relevance
Authenticity
ACTION!
Relationships
Everything turns on relationships
Components:
- Trust
- Honesty
- Mutual Respect
- Integrity/Credibility
- Authenticity - Be YOU!
A-B-C's: Be -
- Accurate
- Brief
- Courteous



Essential Building Blocks:
- Be willing to work hard
- Know how to listen
- Make every encounter a conversation
- Understand the value of time

I
STRATEGIES
Letter Writing
Phone
Text
Email
Petitions
TownHalls
Coalitions
Grassroots
Testifying
FACE-TO FACE MEETINGS
Be a resource
Provide expertise
A combination of all strategies!!
ADVOCACY MEETING GOALS
Short-Term:

- Educate
- Ask for Something Specific

Long-Term:

- Build Relationships
- Achieve your Goal - passing legislation,
changing public policy, etc.
ADVOCACY
Best Recipe for Success?
What you need to determine:
What's your Goal?
Who is the advocacy target?
How does the process work?

MEETING PREP
Crowds
Full transcript