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Matt Reichmanon 12 September 2012
Transcript of Social Media
Microblogs (Twitter, Tumblr)
Location-based networks (Foursquare)
Multimedia (Flickr, YouTube)
Social Networks (Facebook, LinkedIn)
Collaboration (Wikipedia, StumbleUpon) Social Media
General Categories Why? At its worst... ... and at its best? How do you feel after watching that video? It's a rough place out there — you can't afford to be naive. Effective implementation
General purposes Personal dislikes What do you hate? Personal likes What do you like? Let's look at some notorious failures... Five Social Media Mistakes (via TheDrum.co.uk)
You have no social media presence at all
If you have no social media presence, you run the risk of either not being considered because you can’t be found, or being passed over simply for the fact that you have no presence and are therefore considered archaic.
You have a token social media presence that is hardly ever monitored
The biggest mistake brands can make is by creating a social media presence, but then failing to use it. If you are not going to do social media properly, don’t do it at all.
You are using inappropriate social media channels
Not using the correct social media channels is not only a waste of effort and resources but also results in a less than successful ROI. Take the time to research the various social media channels.
You only use your social media channel to push direct marketing messages
We’ve seen it, we get hacked off by it. It’s lazy, uninteresting, and the quickest way to lose followers in their droves. If people are taking the time to follow you, they are interested in your company, your offers, and what you have to say, both about your company and to them as brand ambassadors.
You outsource your social media engagement to people who do not know your brand or your target audience.
Uninteresting tweets, the wrong tone of voice, not engaging followers and incorrect information are just some of the social media clangers we come across on a daily basis. Who's doing it right? Five Social Media Best Practies (via BrianSolis.com)
1. Dedicate the time
Because time is a big concern, think about social media as an opportunity cost. Will your investment in identifying and connecting with prospects, customers, and influencers outperform your other activities?
2. Conquer your fears
Many business owners believe that social media gives people a chance to criticize their business. Your brand is at the mercy of those who take to social media to share their experiences, so you might as well take an active role to contribute to the stature and perception of your brand.
3. Listen and research to learn and contribute
Social networking is far more effective when you realize that creating profiles and updating social networks aren’t arbitrary. There’s an art and science to all of this, and the process begins with listening and research. Step one: create a list of keywords that represent your market and then use the search box in each social network to see what people are saying about you.
4. Establish an attractive and expansive presence
The ability to showcase your products and services to attract customers and spark conversation is arguably greater on social networking sites than your own website. In any case, connecting the dots between social networks, websites and the real world is now as important as the service and products that you offer.
5. Use engagement as the new customer service and marketing
It’s not what you say about you, it’s what they say about you that counts. Customer service and engagement overall is a new and genuine form of unmarketing. They are forming and sharing opinions and making decisions based on the information they find online—with or without you.