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Aimee Chappell

on 14 October 2014

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Transcript of CREATIVITY

Problem solving: Ideas to make our lives easier
Who is IKEA?
IKEA - Democratic Design
Where did IKEA come from?
The Design of IKEA
IKEA and Flow
Conditions of Flow in Creativity
"Function" (more like FUNction!)
How is design relevant to your creative industry?
Do you experience Flow? What activity gets you into that state?
Do you have any design ideas that would solve a problem in your life? Or can you think of a product design that has made life easier?
"We constantly ask: Is there a better way? That’s how the IKEA home furnishings offer remains unique and how we try to make everyday life better for the many people." - (IKEA, 2014)
1943 - Created in


Ingvar Kamprad
when he was 17.

Originally sells pens, wallets, picture frames, table runners, watches, jewelery and nylon stockings.

1948 - Introduction of

1953 - Introduction of the
first furniture show room
in Älmhult, Sweden.

For the first time customers can see and touch IKEA home furnishings before ordering them. IKEA demonstrates the function and quality of its products.

1956 - Introduction of

1958 -
First IKEA store
opened in Älmhult, Sweden.
6,700 square metres of home furnishings. Then, the largest furniture display in Scandinavia.

2014 - 139,000 co-workers in 44 countries generating annual sales of more than 27 billion EURO

Problem solving to make life easier
Clear Goals
Immediate feedback
Challenge vs skill
Level on concentration
“That’s what designers do- obsess about the details so that you don’t have to” (Kirby, 2010)
“Design should be as discreet as an English butler”- Dieter Rams (Kirby, 2010)
Philippe Starck
Fantastically French
"Post-Freudian Functionalist"
Immaterial vs. Material parameters
FEELINGS, MAN (not a direct quote)
“The function is more rich than before because we know more about us”. (Kirby & Wilson, 2010)
Improving relationships with objects
“...to step back from the material world and think about it in methods which are wiser, deeper, better considered. That’s what differentiates design from all the craft work that’s been going on since we were pre-humans. It’s deep, it’s not a superficial practice. It’s about mankind and what mankind has created.” (Kirby & Wilson, 2010)



Csikszentmihalyi, M. (1996). The Flow of Creativity. Creativity: Flow and the psychology of discovery and invention (pp.107-126). New York: HarperCollins

Dinozzi, R. (Director and Producer) Flow: Psychology, Creativity, & Optimal Experience with Mihaly Csikszentmihalyi from Into the Classroom Media [Video File] retrieved from Blackboard

IKEA (Producer) Place IKEA Furniture in your home with augmented reality [Video File]. Retrieved from (http://)youtu.be/vDNzTasuYEw

IKEA (Producer) IKEA: Democratic Design FY13 video [Video File]. Retrieved from (http://)youtube.com/watch?v=oCS37jmrfRM

Kirby, T. (Writer & Director). (2010). Ghosts in the machine [Television series episode]. In H. Bowering (Producer), The genius of design. London, UK: British Broadcasting Corporation.

Kirby, T. (Writer), & Wilson, C. (Director). (2010). Objects of desire [Television series episode]. In H. Bowering (Producer), The genius of design. London, UK: British Broadcasting Corporation.

Maybaum, H. (2014). Art of Product Design: Changing the way companies that make things work. New Jersey: John Wiley & Sons, Incorporated

IKEA. (2014). IKEA History - how it all began. Retrieved from http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history/

Avoiding Distractions
"There is a humongous load of needlessly stupid stuff in this world that needs to be fixed, not "when we get around to it," but right
If waste fuels this revolution, an explosion of creativity drives it forward." (Meybaum, 2014)
What distinguishes creative people?
"Creative people are the ones that discover the problem, not just solve a problem somebody else created long ago." - Mihaly Csikszentmihalyi
Full transcript