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Sports Marketing

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by

Ashley Johnson

on 7 August 2013

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Transcript of Sports Marketing

Introduction
SWOT
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
TARGET MARKET
GAME PLAN
STRATEGIES/TACTICS
MARKETING OBJECTIVES
Implementation and Control
Chaos Management
Conclusion
-Played 3 seasons at Stanford
-First overall pick in 2012 NFL Draft
-Quarterback for the Colts
Current Endorsers
-Clean Image
-Leadership qualities
-Personable
-Young
-Catchy last name
-Mistakes on the field
-Still new to the NFL
-Current awareness level is 10%
-10% awareness level
-Nielsen e-polls 65% positive
-Highest paid endorsers are all quarterbacks
-Super Bowl win
-Slow start v. RG3
-Losing
-Bad PR
-Colts fans
-Loyal Stanford Fans
(11th most popular team in NFL)
-Women and youth
-other NFL players
Got Luck?
1: To create a strong, defined brand identity for Andrew Luck and positively position that brand to sports consumers.
Ashley Johnson
Matt Spillar
Presented by:
Group 2:
Alejandra Camacho
Sao Vang
Sean Graham
Hyun Jun Shin
Ryan Meehan
-Hesitation to start endorsement deals
2: To acquire more endorsement deals and increase impressions in order to grow the Luck brand.
Income in Millions
&
Time in Years
1. Introduction
2. SWOT Analysis
3. Target Market
4. Marketing Objectives
5. Strategies/Tactics
6. Implementation/Control
7. Conclusion
Social Media
-460k new accounts per day
-182% increase in mobile users
-#GotLuck Campaign
-"Share your Luck"
-600mil people visit FB each month, 1/2 everyday
Goodwill
Promote Education
Endorsements
-Semi-annual revision
-Benchmarking
-Pre-season updating
Thank You!
Full transcript