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Transcript of Sports Marketing
Implementation and Control
-Played 3 seasons at Stanford
-First overall pick in 2012 NFL Draft
-Quarterback for the Colts
-Catchy last name
-Mistakes on the field
-Still new to the NFL
-Current awareness level is 10%
-10% awareness level
-Nielsen e-polls 65% positive
-Highest paid endorsers are all quarterbacks
-Super Bowl win
-Slow start v. RG3
-Loyal Stanford Fans
(11th most popular team in NFL)
-Women and youth
-other NFL players
1: To create a strong, defined brand identity for Andrew Luck and positively position that brand to sports consumers.
Hyun Jun Shin
-Hesitation to start endorsement deals
2: To acquire more endorsement deals and increase impressions in order to grow the Luck brand.
Income in Millions
Time in Years
2. SWOT Analysis
3. Target Market
4. Marketing Objectives
-460k new accounts per day
-182% increase in mobile users
-"Share your Luck"
-600mil people visit FB each month, 1/2 everyday