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CV

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Prezibase Designs

on 17 April 2016

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Transcript of CV

Denis
Denis Verteletsky

Date of birth: March, 14, 1977

Address: Grigorenko Ave. 3a/135, Kiev, Ukraine

Tel. (mob.) +38 050 443-29-09

denis.verteletsky

www.facebook.com/verteletsky

www.linkedin.com/in/verteletsky
SUMMARY
Result oriented, strong negotiation and presentation skills.
Marketing (profit oriented marketing strategy, trade marketing activities)
BlueOcean Leadership implementation
Commercial operations (category management, pricing, margin & stock management, strategic plans and budgets)
B2B2C sales (segmentation & targeting, field force management etc)
Omni channel sales (bricks&clicks, telemarketing, personal sales)
FMCG & Banking Retail professional
with key expertise in:
EDUCATION:
Kiev National Economic University
1994 – 1999, Master Degree. Banking
WORKING
MTI
Commercial director in Ukraine,
GM of startup in Russia
Feb 2010 – Sep 2013
Key achievements :
HOBBY
EXPERIENCE:
Comfy
home appliance
omni channel retailer
CFO, Executive Board Member
April 2008 - Feb 2010
Major objectives and achievements:
Team management (accounting, finance, treasury, internal control, IT, lawyers)
New Budgeting system (2 times costs per m2 decrease compare to 2008)
Management of working capital (no bad debts during crisis, permanent decreasing of working capital)
Management of loan portfolio. No bad debts during 2008 crisis
Development of Internal control system

LEADERSHIP OF KEY COMMERCIAL PROJECTS:
“Extended warranty” project (+ 4% of EBITDA)
“Additional services” project. (+ 1% of EBITDA)
Start up of first installment products for consumer financing in Ukraine. (40% growth of sales first year)
Auchan Ukraine
Hypermarkets and real estate
CFO
March 2007 – April 2008
Major objectives:
Startup of Auchan business in Ukraine
Organization and managing of financial team
Participation in investment processes (financial and commercial analysis, investment agreements etc.)
Adaptation of Auchan accounting software and methods to Ukrainian requirements.
Development of equity model of 2 Auchan JV’s
Development of system of financing of 2 Auchan business (retail and real estate).
IT and home appliance retail
City.com
CFO
Sep. 2004 - Dec 2006
Development of the strategy of company in cooperation with management board.
Development of accounting, tax, controlling and cash policies of the company.
Development of financial department structure according to its functions and objectives.
Negotiations with banks and other financial institutions
Development and implementation of internal controlling system

Major objectives:
Aventis Pharma
Nov 2002 – sep 2004
CFO
Major objectives
Development , implementation and supervision the Company’s financial strategy, accounting standards and procedures, preparing reports to the Head Quarter, budgeting, compensations and benefits system
REFERENCES:
Stanislav RONIS
(Comfy, shareholder)

Eugenia BUT
(MTI, shoes&apparel dev., Commercial director)

Sergey IVANOV
(Simple vine Russia, COO Member of the Board)
SKILLS:
Computer literate – Advanced user
Prezi
PowerPoint
Excel
Word
Access
MindManager
SAP
Languages Ukrainian – native,
English & Russian – fluent
Photographing
Working dogs .
Verteletsky
Store concepts development
Store management, retail KPI's systems, merchandizing and instore service standards
Ukrsibbank, BNP Paribas Group
Personal Finance (Cetelem)
Head of sales
Key responsibilities:

B2B2C sales (national, local partners) more then 2000 points of sales, team of 5 KAMs
Omni chanel sales (in-store consumer financing, non-staff technologies of sales, internet, telemarketing)
Product mix & marketing
Regional field forces (7 regional teams, national coverage)

PROJECTS
BlueOcean Leadership
NPS

Achivments 2015:
+ 30% growth of NBI vs 2014, +90% growth of Team productivity (per FTE), NPS growth from 62% to 72%
from apr 2014 - till today
Category management implementation
Development new concepts of intertop, intertopkids & plato stores,
Start up of on-line sales (intertop.ua)
180 stores in 2010. 270 stores in 2012 in 3 countries (ukraine, kazahsan, russia). Intertop, intertopkids, urban united, plato, ecco, geox, timberland, clarks, marc o´polo, skechers, lee, wrangler, napapijri
Intertop Russia. Project leadership (since dec 2011)
before
after
Representative office in Ukraine and Moldova
to serve and be useful
Full transcript