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Henry Copy Greenvale V0.3

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by

Elisabetta Bruno

on 2 May 2018

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Transcript of Henry Copy Greenvale V0.3

Maximising operational efficiencies
SLIDE 45
PACKING & DISTRIBUTION
GROWING
YIELD
OPERATIONAL EFFICIENCIES
PROPORTIONATE COSTS
Welcomes....
Next steps
Proportionate Costs
Operational efficiencies
Growing
Packing & Distribution
Yield
Next steps
PALLET OPTIMISATION
HOW LENGTH OF
RUN/CHANGEOVER AFFECTS O.E.E.
ORDER DEMAND SCHEDULE
UK FRESH POTATO SUPPLY PROPORTIONATE COSTS
MAXIMISING YIELD POTENTIAL
CURRENT MARIS PIPER RAW MATERIAL COST SPLIT
SIZE GRADING
MAXIMISING YIELD – FROM THE FIELD
YIELD FROM THE FIELD - WHY IS IT IMPORTANT?
YIELD FROM THE FIELD - WHY IS IT IMPORTANT?
RAW MATERIAL
DISTRIBUTION
PACKING
CROP YIELD
GROWER SCORECARD
VARIETAL SELECTION PROCESS
VARIETAL EXAMPLES
GROWING PROCESS INPUTS
14%
11%
30%
17%
10%
18%
PACKING LINE
STACK PALLET
DESPATCH
RE-STACK
PALLET – 60%
DISTRIBUTION
Selected SKU –
Full Pallet Orders

Selected SKU
Tray Order
Qty rounding
to 5
Tray Order
Qty rounding
to 2
75%
60%
45%
% OF WEEKLY
DEMAND
FIXED DAILY PRODUCTION
MAXIMISING YIELD - SUMMARY
INFRASTRACTURE
VARIETY
LAND TYPE
GROWER COMPETENCE
CORRECT GROWING PIE CHART COSTS AS % MARIS PIPER
QUALITY
SIZE SPEC
OTHER
OPTIMISATION
CURRENT MARIS PIPER RAW MATERIAL COST SPLIT
LAND
OPERATIONS
SEED
AGCHEM/FERT
IRRIGATION
STORAGE
DISTRIBUTION
PACKING
CONSUMABLES
MANUFACTURING YIELD
CROP
YIELD
COST PRICE
+
=
Maximising efficiency
QUALITY SPECIFICATIONS
MANUFACTURING YIELD
+
=
Crop Yield
Manufacturing
Yield
Cost Price
Maris Piper
Size Grade
45/75mm

Reduce lower limit
to
40mm - 5%

Potential crop
utilisation increase

Increase upper limit
to
80mm – 3%

Potential crop
utilisation increase

1%

change in spec
tolerance equates
to
£84k
of Raw
Material cost

The standard
white variety
Good split of
main crop
and bakers

55%/45%
ratio
Weak
agronomic
characteristics

Decreasing
supply
potential

Poor
sustainability

55 tonnes/
hectare
typical total
yield

20%
greening
defects in
field

30%
total defects
in pack
house

Superior white variety

Better split
of main crop and bakers

45%/55%
ratio

Strong
agronomic characteristics

Increasing
supply potential

Good
sustainability

5%
greening
defects in
field

60 tonnes/
hectare
typical total
yield

25%
total defects
in pack
house

31 t/h
typical
market
yield
43 t/h
typical
market
yield
ESTIMA
"SUPERSEDER"
0 YEARS
3-8 YEARS
9+ YEARS
PRE-REQUISITES
Taste
Skin finish
Market appeal
DEVELOPMENT CRITERIA
Land selection
Establishment
Growth rate
COMMERCIALISATION
Volume build
Replacement /displacement
of poorer varieties

Water management
Crop protection
Tuber size distribution
LAUNCH
PLANTED AREA AND
NUMBER OF GROWERS 1960-2014
Source: AHDB Potatoes Planting Returns
TOTAL NUMBER OF REGISTERED
POTATO GROWERS (>3HA)
YIELD PER HA AND TOTAL PRODUCTION 1960-2014
Source: AHDB Potatoes Grower Panel (Crop Data Forms)
COST PER TONNE
YIELD/HA
MARIS PIPER
LARGEST SINGLE
DEFECT – COMMON
SCAB

OPPORTUNITY FOR 3% MOVEMENT

1% CHANGE IN SPEC TOLERANCE EQUATES TO £84K OF RAW MATERIAL COST
YIELD?
PACKAGING & CONSUMABLES
Supply
Switching
Material
changes
£600k Saving
for 2015/16 season
Fixed Colour Palette

Packaging
Type
& Design
Film
Thickness

Packaging
optimised for
equipment
Future
Opportunities

COST MODEL
Full transcript