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Appeals

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by

Katy Moore

on 22 September 2015

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Transcript of Appeals

QW: Identify a commercial that you really like. Explain why the commercial appeals to you.
All writing that is attempting to persuade is designed PURPOSEFULLY to appeal to us
There are 3 ways writers attempt to appeal to us
EMOTIONAL
LOGICAL
AUTHORITY
Appeals to emotions, not reliant on facts
Appeals with facts and figures
Appeals to credibility--I have the authority to make this argument because I know something or someone in authority agrees with me.
Who (audience) might be persuaded by this?
Why is it important to recognize the different types of appeals?
Appeals
The power or ability to attract, interest, or amuse the mind or emotions.
A good argument/persuasive piece utilizes all three appeals--this is called:
THE
RHETORICAL
TRIANGLE
IDENTIFY THE EMOTIONAL, LOGICAL AND ETHICAL APPEAL OF THE FOLLOWING COMMERCIALS. WHAT IS THE WEAKEST APPEAL (THE MOST DIFFICULT TO FIND)? WHO IS THE TARGET AUDIENCE? IS IT EFFECTIVE?
Synthesis Question:
That advertising plays a huge role in society is readily apparent to anyone who watches television, listens to radio, reads newspapers, uses the Internet, or simply looks at billboards on streets and buses. Advertising has fierce critics as well as staunch advocates. Critics claim that advertisement is propaganda, while advocates counter that advertising fosters free trade and promotes prosperity. Read the following sources carefully. Then, write an essay in which you develop a position on the effects of advertising. Synthesize at least three of the sources for support.
Logos (Logical/Rational Appeal)
Pathos (Emotional Appeal)
Ethos (Appeal of Authority, Credibility, Fairness)

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