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Transcript of I'm agineer
Imagination. Inspiration. Involvement.
The paradigm shifts.
a different approach is needed.
wake up, start dreaming!
a design approach
the imagineering approach
People (consumers and employees) change!
We want to identify, to believe, to participate
in what we consume and create (work environment)
"People have changed more than the companies on which they rely"
Zuboff & Maxmin
goods dominant logic
service dominant logic
organic living systems
so people will be be able to connect with them.
People want to feel touched and inspired. They want to support the brand they choose and work for.
Today, in an unpredictable, unstable, fast changing world...
survival of the most adaptive!
holistic and solution oriented process
of motivating and
, using the organization's core
as a starting point, to build a meaningful experience concept that
with workers, consumers and other organizations.
strategic innovation. organizational transformation. trend research.
Changing the dialogue
Power of language
Developing WITH in stead of FOR others
Positive Change Management. Opportunities & solution focus.
Transformative, Reflective, Inspiring, Appreciative & Leading
Bottom up approach
Make everybody interact. What do YOU think?
Words can change worlds
"A designer is a maker of meaning" - Krippendorf
Don't think outside the box. Throw the box away!
konstruktivistisches Change-Management Tool
"Organisationen entwickeln sich immer in die Richtung dessen, worauf sie ihre Aufmerksamkeit richten und was sie untersuchen."