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I'm agineer

What Imagineering means to me and what it is for you! Reason for Prezi: creating a personal.creative.thinktank. to collect ideas for future inspiration.
by

tam tam

on 18 July 2013

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Transcript of I'm agineer

Imagineering.
Imagineering.
Imagination. Inspiration. Involvement.
TamaraStix
marketing TO
creating FOR
problem focus
The paradigm shifts.
marketing WITH
CO-creating
solution focus
a different approach is needed.
wake up, start dreaming!
from.
to.
networking society
industrial society
service economy
experience economy
value creation
a design approach
a philosophy
an attitude
+
An example.
couch-surfing
toms
http://www.couchsurfing.org/about.html
http://www.toms.com/our-movement/
narrative
experience
creative thinking
people
artefact
co+value+creation
the imagineering approach
People (consumers and employees) change!
We want to identify, to believe, to participate
in what we consume and create (work environment)
"People have changed more than the companies on which they rely"
Zuboff & Maxmin
goods dominant logic
service dominant logic

Organizations are
organic living systems
with
values
, a
story
and a
meaning
so people will be be able to connect with them.

People want to feel touched and inspired. They want to support the brand they choose and work for.
The need
Today, in an unpredictable, unstable, fast changing world...
survival of the most adaptive!
A
holistic and solution oriented process
of motivating and
transforming the

business logic
, using the organization's core
values
as a starting point, to build a meaningful experience concept that
interconnects
with workers, consumers and other organizations.
strategic innovation. organizational transformation. trend research.
Co-creation

Appreciative Inquiry

TRIAL competencies

Complexity/chaos theory

Changing the dialogue

Power of language

Design

Creative Approaches
Developing WITH in stead of FOR others

Positive Change Management. Opportunities & solution focus.

Transformative, Reflective, Inspiring, Appreciative & Leading

Bottom up approach

Make everybody interact. What do YOU think?

Words can change worlds

"A designer is a maker of meaning" - Krippendorf

Don't think outside the box. Throw the box away!
The tools.
konstruktivistisches Change-Management Tool
Wertschätzende Unternehmensentwicklung"
"Organisationen entwickeln sich immer in die Richtung dessen, worauf sie ihre Aufmerksamkeit richten und was sie untersuchen."
http://www.transformation.at/article68.htm
Full transcript