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Building a Brand People Trust v3.0

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Transcript of Building a Brand People Trust v3.0

Launched Twitter
and Facebook
Is the Approach Working?
About SPD
Public Affairs
Engage with the Topical
Social Media as a Public Safety Tool
Each Social Channel Serves a Different Audience
Building A Brand People Trust
Started SPD Blotter Blog
"Our police and public officials can help alleviate some of the burden that locals and reporters take on during breaking news situations. All they have to do is follow the lead of the Seattle Police Department. Its public affairs office released so much timely and important facts during the shooting at Seattle Pacific University on Thursday that I thought their Twitter might have been hacked by a crime reporter.
It turns out that one of the guys leading the SPD's social media operation is indeed a former crime reporter. "

- Huffington Post
"How Police Can Get Reporters To Stop Bugging The Hell Out Of Victimized Towns"

Be Transparent and Mean it!
Why being transparent with public information is important...
Our philosophy:
"Be transparent. Provide accurate & timely information accessible to the public."
Make use of distribution channels to become your own news source.
is Everyone's Responsibility
Twitter Followers

Our metrics say it's working...

External validation says it's working...

Most importantly , our audience says it's working...
Plus it's fun!

Our residents seem pleased...


Holiday PSA
Nextdoor Training
In 2014, there were more than 1,500,000 pageviews on the SPD Blotter, accounting for over half of the City of Seattle’s .gov blog traffic
Launched Nextdoor
Body Camera Footage
"Another impressive news feed is the Seattle Police Department's @SeattlePD, which is rewriting the social rules of engagement for law enforcement."
Full transcript