Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing

Inleiding marketing
by

H benders

on 3 November 2011

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing

Marketing
Centraal stellen van de behoeften van de afnemers
Instrumenten
Prijs
Product
Plaatsbeleid
Promotiebeleid
Via welke stappen komt het van producent bij de afnemer terecht?
Ontwikkeling van de marketing
productieconcept
productconcept
verkoopconcept
marketingconcept
maatschappelijk marketingconcept
Zijn stoere, humoristische intelligente
alfamannetjes ook gevoelig voor marketing?
de P's
Markt
Concreet
Abstract
Marktvormen
afhankelijk van
aantal vragers
soort goed
toetreding
doorzichtigheid
Monopolie
Oligopolie
Monopolistische concurrentie
Volledige mededinging
Goederen
Koopinspanning
= moeite
Convenience
Shopping
Unsought
regular
new unsought
Specialty
Consumentengedrag
communicatiegedrag
koopgedrag
gebruiksgedrag
afdankgedrag
Ezelsbruggetje
Chantal kan goed afwassen
Full transcript