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When the lights went out - Poster Presentation on the SuperBowl XLVII Blackout

MC 4005 Case Study Presentation

Kayley Stephenson

on 11 November 2013

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Transcript of When the lights went out - Poster Presentation on the SuperBowl XLVII Blackout

Super Bowl Blackout
Super Bowl XLVII Blackout
image via http://www.vosizneias.com/123207/2013/02/04/new-orleans-lights-out-at-superbowl
Effects on Stakeholders
Risk Management Outcomes
Evaluation of the Risk
Management Process
What caused the Incident?
The Blackout Bowl
"the problems began when a piece of equipment designed to monitor electrical load sensed an abnormality in the system. Once the issue was detected, the sensing equipment operated as designed and opened a breaker, causing power to be partially cut to the Superdome in order to isolate the issue" (Scriber, 2013)
Advertisers - Huge cost for advertisement during the Superbowl. Would have lost quality air-time
CBS (media broadcasters) - were not informed of the process and therefore did not address the situation with their audience. Would have lost many viewers
Athletes - risk of injury and changed momentum of game as play stopped for over 30 minutes.
Mercedes-Benz Superdome - may miss the chance to host the Superbowl again
1. Be Prepared -Need to be prepared to act in any unexpected circumstances and have the right support staff around you to deal with an incident if it was to occur

2. Back Up Plan - Always need to have another plan with specific actions and processes to manage the new plan and be able to have a smooth transition on change over

3. Communication - always provide regular updates to your staff and communicate an appropriate, similar message to all other stakeholders

4. Take the Opportunity - A failure to some, is an opportunity to others - work with the situation and adapt your strategy to make the most of it.

Stadium Safety - All risk scenarios should have been tested and action plan assigned to each one. "The Green Guide" was established as a result of stadium incidents

Planning - a key element and one that is the most important before an event. The more you plan the less risk involved

PR & Marketing - Make the most of the situation: Advertisers went to social media during the Blackout:

"Effective risk management applies a clear process to identify risks, sets an acceptable level for risks and takes steps to keep risks at that level. Risks are managed by assessing potential consequences and likelihood, working out clear actions and designing a response plan" (SPARC, 2007)
(Malkus, 2013)
Was all areas of the risk environment assessed?
Was there a thorough stakeholder analysis conducted?
Was there a contingency plan in place for the blackout?
How was the crowd managed?
Herbert (2013) as published in Scriber, 2013
Hershorn (2013) Reuters as published in Vos Iz Neias http://www.vosizneias.com/123207/2013/02/04/new-orleans-lights-out-at-superbow
Malkus, S. (2013). pr lessons learned from #adbowl and super bowl xlvii. Retrieved October 5, 2013, from http://www.tieronepr.com/blog/smalkus/pr-lessons-learned-adbowl-2013-and-super-bowl-xlvii
Scriber, B. (2013). What Caused the Super Bowl Blackout at the Superdome? Retrieved October 5, 2013, from http://news.nationalgeographic.com.au/news/energy/2013/02/130204-what-caused-the-super-bowl-blackout/
Sport & Recreation New Zealand (SPARC). (2007). Risk Management of Events: Effective Risk management of Events. Wellington, New Zealand: Author
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