Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Elements of Rhetorical Action

No description
by

Chris Oldenburg

on 7 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Elements of Rhetorical Action

Elements for Evaluating Rhetorical Action
photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
Purpose
Some purposes are "instrumental;" they seek overt action from the audience.

Some purposes are "consummatory;" they seek appreciation, contemplation, or conferring honor or blame.
The conclusion argued (thesis) and the response desired by the rhetor.
Rhetorical
Situation
The receivers of a rhetorical act.
Rhetorical Context:
"Immediate audience"

"Target audience"- a role created by the
rhetor for the audience, or specialized
audiences (VIPS) with social and political
power to effect change.
Persona
The role(s) adopted by the rhetor
in making the argument (e.g., teacher,
preacher, reporter, prophet, mediator,
etc.)
Tone
The rhetor's attitude toward the subject
(detached, emotional, satirical, etc.)

Rhetor's attitude toward the audience (
personal/impersonal, authoritative/egalitarian, etc.)
Evidence
The different kinds of materials used to support arguments.
Structure
The way the materials are organized
to gain attention, develop a case, and
provide emphasis.
Strategies
The adaptation of all the above, including diction, appeals, and arguments.

How is language used to accommodate the rhetor's purpose or overcome challenges faced?

What specific stylistic devices are used and with what effect?
Rhetor
Subject/Purpose
Audience
What will be necessary to induce the audience to act?
What does the subject /purpose demand of the audience ?
What demands are made on the credibility of the rhetor by the subject/purpose & the audience?
Challenges/Obstacles
Exigence
Audience
Constraints
Audience
Full transcript