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Crafting an Elevator Pitch

A 4 step method to crafting your "elevator pitch". You will learn to create and practice your own unique pitch. A good "Elevator Speech" is an important networking tool for a first meeting.
by

Javier Vinsome

on 21 October 2015

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Transcript of Crafting an Elevator Pitch

Craft Your
UNIQUE INTRODUCTION
-Elevator Pitch-
THE ART OF THE PITCH
When you network, you are trying to promote yourself; it’s essential to have an elevator pitch. You need to communicate your main message quickly, clearly, and distinctly to someone who doesn’t know you. A good pitch takes planning and practice to deliver it quickly, on the spot, and under pressure.

The Anatomy
of a Pitch
WHO
HOOK
WHY
GOAL
Describe Who You Are
Keep it short and to the point.
Hint: What would you want the listener to remember about you the most?
Cast the Hook
Tell them what you DO. Why should they want to meet you?
Describe Why You Are Unique
Now it’s time to show the unique benefits that you can bring to their business!
What do you do that is different or better than others?
Describe Your Goal
Describe your immediate goals. Goals should be concrete, defined, and realistic. Include a time frame. This is the final step and it should be readily apparent to the listener what you are asking of them.
WHERE
Where can you use an elevator pitch?
Trade Shows, Presentations / Speeches, Networking Events, Personal Introductions
`
Step 1: Begin with an Action Phrase
Example of a good and bad Elevator pitch
"I am a..." - don't use a job title, show your skills!
Example: I am a career advising and diversity resource specialist!
Step 2: Add a statement about what you DO.
"I specialize in..."
What do you help Businesses do?
What problems do you solve?
Example: I specialize in assisting internationally educated clients with job search, resume and workplace integration.
Step 3: Give a statement of the SPECIFIC IMPACT.
"I did..." - List one or two things that a potential employer would find interesting.
Example: In 2014, I successfully delivered over 20 workshops to international professionals in accounting, and helped to research and develop the resources for our foreign trained professional mentoring program.
Step 4: End with a CALL TO ACTION
"I am looking for..." - Be Specific!
If you ask for something specific you're more likely to get it.
Example: I'm looking for a career advising role where I can assist job seekers with training, resume critique, or diversity resources.
Do you know anyone who might be looking for someone with those skills?
Review the 4 Steps in Your Elevator Pitch
Action Phrase
:
I am a...
State What you Do:

I specialize in...
Give Specific Impact:

I successfully...
Call to Action:

I'm looking for...
CPA Alberta
Follow-up tips:
Phone or email connections within 24 hours.
Ask new leads to connect on LinkedIn.
Keep a record of connections and file business cards.
References
"Crafting your elevator pitch"
- Global Leadership Associates.
www.global-leadership.ca
- resources presented by Dr. Marie Gervais, PhD., CTDP adapted from http://theundercoverrecruiter.com/how-create-your-memorable-elevator-pitch-four-simple-steps/

Original Template - The Anatomy of an Elevator Pitch
, by Dal Stewart: http://prezi.com/ubaepxcuzbyo/the-anatomy-of-an-elevator-pitch/
What Exactly is an "Elevator Pitch?"
It's an idea that you are riding in an elevator to the top floor of a building with a professional contact you would like to meet. You have between 30 seconds to 1 minute to introduce yourself and create some sort of follow up!
What are you going to do?
Do you have a plan to create your unique pitch?
Summary of an Elevator Pitch
I am a career advising and diversity resource specialist.
I specialize in assisting internationally educated clients with job search, resume and workplace integration.
In 2014, I successfully delivered over 20 workshops to international professionals in accounting, and helped to research and develop the resources for our foreign trained professional mentoring program.
I'm looking for a career advising role where I can assist job seekers with training, resume critique, or diversity resources.
Do you know anyone who might be looking for someone with those skills?
Conclusions: What Have We Learned?
Break your pitch down into steps and so it's easier to craft.
You don't have to follow the exact same script every time, just hit the key points.
WHO
, the
HOOK
,
WHY
you, and your
GOAL
!
Don't expect every pitch to lead somewhere, be open to networking opportunities.
Javier Vinsome, Career Advisor - Diversity Services
Full transcript