Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Online Delivery Restaurant

Business plan
by

Aidai Suranaeva

on 13 August 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Online Delivery Restaurant

To make people aware about our brand name
To establish brand loyalty
To position ourself in the market
To spread word of mouth

http://goanimate.com/videos/03v79NyYwdHg
Trend and Traffic Analysis
Keywords
Advertising Methods
Pay per click
Blog Reviews
High quality Video Ads
Social Bookmarking
Traditional Promotion
Buzz Marketing
Social Media & Online promotion
Primary Research
Secondary Research
Food Service Companies
Results
11.6% order daily from delivery restaurants

39% consider the healthfulness of the food when they order

76% will buy via a web site or a smart phone application

90% will buy from our new business

20% will buy on a daily basis

Type of food: Mediterranean

Price per serving: 10€

Time of delivery: 30-45 minutes


The number of orders is expected to be 293/day



Target Customers
Positioning
Competitors
144 questionnaires

8 interviews

2 focus groups
Price Policy
Health Conscious

Office Workers

Convenient Home Buyers
Our Goals

website

mobile app

flyers

coupons

outdoor advertising



Our main goal is to promote the new business as a healthy option
To achieve a big part of the market share from our direct competitors

Online Promotion
Objectives
www.parati.com
Our Company
Marketing Plan
Operational Plan
HR Plan
Financial Plan
You always have time for healthy food

Online Delivery Restaurant in the city of Barcelona, Spain
PARATI

Luis Enrique Serpa Tamayo
Nilesh Rohra
Mohamed Abdelshafi
Anna-Maria Vanger
Aidai Suranaeva
Kitchen
KITCHEN
OFFICE
Organizational Structure
Financial Plan
HR Research and Analysis
Employee Satisfaction
Conclusion
©2013 Parati Online Delivery Restaurant
PESTEL Analysis
Webmaster Login
Political
Training & Development
The Political Situation of Spain is stable generally, unless there are some movements asked for separation of Catalonia.
Economic
Follow us on Facebook or Twitter
Call us today on:
+34 605 25 29 83
Each year 20% of all companies are created in Spain are located in Catalonia.
Comments by email:
contact@parati.com
HR Objectives
Have a reliable workforce
Achieve the mission and strategic goals
Meet workload demands
World's Economic and Financial Crisis
Log in - Register
HR Policies and Procedures
Marketing Plan
Our Objectives
Social
Barcelona is a Multicultural city with a lot of tourists and students.

Technological
Spain is a developed country with a high level of technology, Research and Development.
Environmental
Spain has a good and suitable climate for tourism attractiveness and agriculture.
Legal
Non Discrimination
Consumer Law
Human Resources Plan
Good working Environment
Mission
HR Operations
" To become a leading Healthy food experience"

Vision
Bases for Analysis
Confidentiality
Health and safety regulations
Salaries and Benefits
Harassment Free Workplace
Conditions of Employment

Property and equipment policy
Full Assessment
Profitability

Assumptions for Financial Analysis
SWOT
Analysis
Information collected in the Marketing Research
Market Research
Strengths
Weaknesses
General Information
Opportunities
Threats
Number of servings per day 293
Average price per serving 10
Market Size
118,475 international people.
Living in the south part of Barcelona in the neighborhoods of Ciutat Vella, Eixample, Sant-Montjuic, Les Corts and Sant Marti.
Aging between 15-64 years old.
Initial Investment
Bank Loan 75% 142,562.93 euros
Owners 25% 47,520.98 euros
Cash Cycle
Market Research
Open communication








Develop new ideas for growth



Immediate Payment / The client’s order is process after the bank approve the payment
Suppliers Credit / In normal conditions 30 to 60 days. Currently immediate payment


• Key factors of choosing delivery food.

• People feelings for ordering food on-line.

• The type of food that people prefer.

• Preference of ready to heat or ready to eat food.

• Strengths and weaknesses of the existing offerings.

• How to add more value as compared to the existing offerings

Breakeven Analysis
Identify
Costs
Competitive Advantage
Offering healthy food at reasonable prices by ordering through new technologies.
Performance Evaluation
Rewards & Recognition
Total Monthly Cost 32,920.60 euros
Variable Cost
Fix Cost
Breakeven Points
Breakeven in Average Price = €8.72/serving
Breakeven in Number of Servings = 243/day
Breakeven in Average Cost = €3.73

Financial Statements
Worst Case Scenario
Budget and Taxes
Competitors
Property of the Company
Financial Indicators
Projected Profit & Loss Statement
Projected Balance Statement
Projected Cash Flow
Download
PARATI
APP
Operational plan
Marketing Plan
Process
based on
Long run competitiveness
Aiming for the optimal quality/cost relationship
Identifies and responds to consumer needs
Effective waste management
Conclusion
Delivery
Parameters and Guidelines
Launching Campaign
Operations Structure
Profitability
Success!!

Menu Planning,
Analysis and Development
Security
Technical System
Office Supplies
Logistics and Timing
Safety
Promotion

Download
PARATI App
Long run competitiveness

Effective waste management

Identifies and responds to consumer needs

Aiming for the optimal quality/cost relationship
Layout
Mohamed Abdelshafi,
Egypt
Nilesh Rohra, India
Anna-Maria Vanger, Greece
Luis E. Serpa, Venezuela
Aidai Suranaeva, Kyrgyzstan
Location
To have not only a great food selection, but also an efficient and superior home delivery service with customer satisfaction as our main objective.
Kitchen Flow
Full transcript