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INTERVIEWS

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by

Andrea Chew

on 4 March 2014

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Transcript of INTERVIEWS

INTERVIEWS
Structured Interviews
Formal
Interviewers are given strict instrustions on how to ask questions
Standardized : same order, same questions same structure
Close-ended questions
Unstructured Interviews
Informal / casual
Unstandardised / freedom to vary the questions
Open-ended questions
Issues Concerning INTERVIEWS
- Interviewee might not understand the questions
-Interviewer bias : leads to what they aim to get as an answer
-Artificiality : not a normal conversation, one asks-one answers
-Status and power inequalitites : social desirability & demand characteristics
-Cultural differences & understanding : different meanings to words
-Ethics : informed consent, anonymity, right to withdraw

WHY ?
WHY NOT?
Reliable - set of questions can be replicated
Quantitative data - statistical evidence
Positivists
Less time
Low validity - Demand characteristics/social desirability
Low validity - interviewees have limited answers
Interviewees have little freedom to explain and clarify their answers
Inflexible
WHY ?
WHY NOT?
Rapport (Trust & Understanding)
Qualitative data
Interactionists
High validity - the answers are clarified and explained by interviewee
Flexible
Less representative : small sample size
Not reliable - not standardized, cannot be replicated the same way
No clear cause and effect
semi-structured
interviews
same set of questions
interviewer can probe for more info
interviewee can express more to their answers
Full transcript