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Australian Wildlife Adventures

Australian Wildlife Adventures are a multi award winning eco-tourism company based in South Australia.
by

Anna Heaton

on 24 May 2017

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Transcript of Australian Wildlife Adventures

OUR STORY
Purchased Nullarbor Traveller (a raw and basic road trip) in April 2004
Since that time, diversified the product range and under the trade brand of Australian Wildlife Adventures we have introduced different touring styes (Nullarbor Traveller - budget camping, Xplore Eyre accommodated touring with capacity to do private personalized touring)
Our vision is to showcase the destinations offering unique experiences with a focus on wildlife, nature and adventure.
Our Brands...
Budget - swag camping adventures
Key demographic 18-35 yrs
FITS
Key markets UK & European
Same great destinations
3.5 -4.5 star accommodation
Small group 1-7 pax & charters up to 21 pax
Private touring upgrades
Key demographic 45+ couples & families
Australian Wildlife Adventures- Our Touring Brands:
OUR DESTINATIONS
UNIQUE EXPERIENCES
AWARDS & ACCREDITATIONS
WILDLIFE ENCOUNTERS...
INDIGENOUS EXPERIENCES
Not only are our destinations diverse but so are our experiences!


WILDLIFE ENCOUNTERS
Our tours feature some of the worlds best wildlife experiences
OUR TOURS
Highlights;
Flinders Ranges & Warren Gorge
The Nullarbor & Great Australia Bight
Sand boarding on massive dunes
Swim with sea lions and dolphins (optional extra)
Cape Le Grand National Park
Esperance, Albany & Margaret River
Koomal Dreaming aboriginal experience
PERTH TO ADELAIDE 9 Day Camping Adventure $1545
Highlights
Wave Rock & Fitzgerald River National Park
Esperance & Cape Le Grand National Park
Hiking on coastal walks
The Nullarbor & Great Australian Bight
Swim with sea lions & dolphins (optional extra)
Shark cage diving (optional extra)
Flinders Ranges
SECRETS OF ESPERANCE 6 Day Camping Adventure $870
Highlights

Wave Rock & Fitzgerald National Park
Awesome bush and mountain hiking
Cape Le Grand National Park
Discover the South West of WA, Albany, and Margaret River
Climb the giant old growth Karri trees
Sample some great local produce
Experience Aboriginal culture at Koomal Dreaming
Tour Departs Perth fortnightly from Sept - Nov. Weekly from December until February when it returns to fortnightly until the season ends in May
ADELAIDE TO PERTH 10 Day Camping Adventure $1645


Tour Departs Adelaide fortnightly from Sept - Nov then weekly from December until Feb when it returns to fortnightly until the season end in April/May
EYRE PENINSULA SECRETS 6 Day Camping Adventure $940
Highlights

Southern Flinders Ranges and Warren Gorge
Hiking and rare wildlife
Sand boarding on massive dunes
Talia Caves & Murphys Haystacks
Locks Well "Staircase to Heaven" coastal walk
Swim with sea lions and dolphins (OE)
Cage dive with Great White Sharks at Port Lincoln (OE)
Tour Departs Adelaide fortnightly from Sept - Nov. Weekly from December until Feb when it returns to fortnightly until the season ends in May
SOUTHERN OCEAN WILDLIFE ADVENTURE - 3 Days $ 495
Highlights:

Explore Port Lincoln - Australia's seafood capital and home of the Great Whites!
Lincoln National Park and Whalers Way Conservation Park
Visit the Eyre Peninsula koalas and other wildlife at Mikkira Station
Shark cage diving (OE)
Swim with Australian Sea Lions (OE)
Walk the Parnkalla Trial
Plan a sea change!
3000 acre rural property
Located Eyre Peninsula (S.A.)
700kms west of Adelaide
Accommodation Options:
Unique bush camping
Hostel
Self contained cabins
Tours and experiences
Access to private beach
Stop over for all of our tours
WWOOF Host Farm
OUR HOME and BUSINESS BASE
100% carbon neutral business
The only tourism business in Australia (at this point in time) that offsets its carbon footprint internally by planting 1.2 hectares of native vegetation on our property (Coodlie Park Farm Retreat) per year
Advanced Eco Tourism Australia Accredited
Climate action certified as a ‘Climate Change Innovator’
Spend over $10,000 annually on reducing our carbon footprint
Contribute $15,000 annually with in-kind labour
Invested $40,000 in rainwater tanks and plumbing over the past 10 years
Pay a premium for all of our ‘green energy’ electricity produced from renewable sources
ECO TOURISM
OUR TRAVELLERS
The Nullarbor Travellers six main geographic segments are as follows;

Germany 31%
UK 30%
Switzerland 14%
West Europe 12%
Asia 8%
Australia 5%

59% are 18 – 35 years old

66% Female

People mainly travelling solo or in couples

Often on their 2nd trip (which we want to change!)

The Flinders Ranges
- recognised Australian National Landscape
The Eyre Peninsula
- rugged coastline, aquatic adventures & spectacular outback
Kangaroo Island - SA icon
The Nullarbor
- the ultimate Aussie road trip!
Esperance, Albany & Margaret River
- crystal clear waters, white sandy beaches, ancient old growth forest and delicious wine!
Tour Information
Guaranteed departures
- no minimum number
Price is all inclusive
of accommodation, meals and entrance fee's
Majority of the accommodation is in swags
sleeping under the stars
(tents provided if it rains)
Tours require a
reasonable level of fitness
with anywhere from 3km to 9km of hiking some days
Our guides cook up a variety of
healthy and delicious meals
and we cater for dietary requirements - advise at time of booking
Shower facilities are limited as is mobile phone coverage
. Time to get disconnected from the outside world!
Vehicles are air conditioned 21 seaters
but we take a maximum of 18 people for increased comfort
Optional Experiences
(OE) include:
Swim with sea lions/dolphins $160/205
Shark cage dive $395 + underwater access fee
“Perth to Adelaide in 9 days”
I did this amazing trip in early March starting from Perth. The tour was very well organized and our tour guide Sandra was very knowledgeable and professional. What a great camping experience. We crossed the Nullarbor Plains and saw National Parks and beautiful beaches along the way. We experienced many Australian wildlife and birds on this tour. It was lovely...

“Amazing Trip From Adelaide To Perth”
Awesome experience, fantabulous tour guide (thanks Annelies), delicious food, great walks, swimming with dolphins and sea lions, wine tasting, sleeping under the stars (in swags), campfires, a real adventure trip.


Most awesome experience ever”
It was in one amazing. I went from Adelaide to Perth and back to Adelaide. Lovely walks, friendly tourguide, beautiful nature. the sealion and dolphin swim was the best.

“Miles of Smiles Across Australia -- Perth Adelaide Tour”
Fantastic food, an awesome guide who really made the trip come alive (thanks Craig) and great company across the age range as we camped our way across the Nullarbor and beyond, from Perth to Adelaide, taking in some truly inspiring locations -- everyone should do this trip!
WHAT OUR CUSTOMERS SAY
SAME GREAT DESTINATIONS
Tours departs Adelaide weekly from September to May
Dynamic personalized touring product tailored to each groups needs
Executive 4WDs for small group touring (2-6 people)
Small coaches for groups (6-21 people)
Accommodation from 3 to 4.5 star
Excellent food options from local harvest produce to meals prepared by world class chefs
Tailored to be all inclusive or opted into your choice of optional experiences – sharks, sea lions, dolphins
Focus on landscape, nature & wildlife
THE TOURS
By day we will showcase spectacular coastline and grand expanses of wilderness and by night offer the comfort of civilization
Tasting Eyre - Port Lincoln Day tour from $99 (private tour option)
Wild Eyre - 3 Day tour from $1895
Eyre's Wild West Coast - 3 Day tour from $1895
Head of Bight Whale Tour - 3 Day tour from $1895
Kangaroo Island & Eyre Peninsula - 5 Day tour from $3650
Flinders Ranges & Eyre Peninsula - 5 Day tour from $3650
Adelaide - Perth or Perth to Adelaide - 9 Day tour from $5250
SUMMING UP - WHY SHOULD YOUR CLIENTS VISIT OUR BACKYARD?
Unrivaled diversity in experiences from the extreme adrenalin of Shark Cage Diving to the peacefulness of sleeping under the stars by the campfire
They will fall in love with Australia when they experience the untouched wonders of our remote and diverse destinations
World class wildlife experiences
A devoted team with over 20 years of experience, passion and knowledge to share


Adventure awaits...
STAY IN TOUCH

Ph: +61 8 8687 0411

Postal Address:
Coodlie Park Farm Retreat
21423 Flinders Highway
Port Kenny SA 5671
Email
hassie@australianwildlifeadventures.com.au
info@australianwildlifeadventures.com.au
Follow us on Social Media
Winner 2003 Australian Tourism Awards for ‘Adventure Tourism’ & ‘Significant Tour & Transport Operators’
Winner 2000, 2001, 2002, 2003 & 2004 South Australian Tourism Award for Best Tour Operator
Winner 2002 & 2003 SA Tourism Award for Best Adventure Tourism
Finalist 2015 Golden Backpacks - Best Tour in WA
Member of ATEC, SATC & Eyre Peninsula Tourism
www.thetraveller.net.au
Tour departs Perth fortnightly from Sep - Nov, weekly Dec - Feb then fortnightly from March till May when the season ends
Award winning and authentic Indigenous experiences
Departures September to April and on
request. Min number 2 pax.

www.coodliepark.com.au
ADELAIDE TO PORT LINCOLN EXPRESS SHUTTLE BUS
Fast, friendly and economical
$120 one way or $230 return
Departs Adelaide 4.50am every Saturday Sept to April
Departs Port Lincoln 12.45pm every Monday Sep to April
Essentially a seat on our 3 day tour to Port Lincoln

http://nullarbortraveller.com.au/adelaide-port-lincoln-shuttle-bus/
PORT LINCOLN DAY TOUR $99
Fully inclusive - morning tea, lunch, activities, entry fee's
Port Lincoln National Park & Whalers Way Coastal Drive
Koalas at Mikkira Station
Seafood lunch at Fresh Fish Place (exc Sunday when you’ll enjoy a picnic at Mikkira Station)
Wildlife encounters at Glen Forrest Tourist Park
Wine and produce tasting at a local vineyard
Departs Wed, Thurs, Fri & Sundays - pick ups from 7.30am
Suitable for all markets - Private Tours available (min 2)
http://nullarbortraveller.com.au/our-tours/port-lincoln-day-tour/
Tailor Made Touring & Charters
www.xploreeyre.com.au
KEY SELLING POINTS
We might not have any "icons" but we have this...
and this...
and this...
And these..
And Incredible Hikes
Unforgettable sunrises & sunsets
And a little bit of wine...
Summary 2016-17 and Next Steps
2016/2017 season saw;
7% year on end growth in customers
20% growth during peak season
Business Development Manager appointed (Anna Heaton)
Rebrands & new collateral for Nullarbor Traveller, Coodlie Park & brand restructure of Xplore Eyre
What's next;
Planned establishment of depot in Adelaide (August 2017)
Appointment of Operations/Sales Manager (August 2017)
Finalize restructure of Xplore Eyre and launch new website (July)
Focus on growing the charter and groups markets (Xplore Eyre)
Continue to grow partnerships with a focus on destination marketing strategies to grow visitation to our regions!
Full transcript