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Masculinity and Femininity on T.V.

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by

Kristen McCauliff

on 21 November 2016

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Transcript of Masculinity and Femininity on T.V.

Femininity and Masculinity on Television

A complete lack of faith in men…and not at all representative of men
Clarissa Explains It All
Girl Power= niche in television market
* Became part of the media logic

What type of gender identity did it present for girls?
Girl Power Programming
Media visibility=empowering
BUT visibility is also a trap
What/who is visible??
Fake empowerment
Something used to make $ (Frank)
Liberal feminist agenda=accepted

“girlie” feminism

Different type of politics

Consumer culture=empowering
Current (post modern) world= a mediated, new type of feminism
Third Wave Feminism
Power of television (for good and bad)

Third wave feminist world we live in

Connection between male/female messages
Girls Rule! And Boys Drool (?)
On Television
Femininity and Masculinity
Male Caricatures

Attacks them for emotional ineptitude while attacking them for having emotions!
Dumb vs. Not a Man
Masculinity on T.V.
& in Advertising
Same or Different?
Particular type of citizenship

Empowered girl
Rejects boys (to a degree)
She’s social
She’s the lead
She’s complicated/contradictory
She’s “real”
Girl Power Programming
Using Feminism to Sell Stuff- helpful?
Television
Advertising
Hypermasculinity- Exaggerated masculine performances
Examples of tropes/themes:
1. Callus toward women/sex
2. Toughness over emotion
3. Drawn to risk and danger
How do the tropes of men and women work together?
Full transcript