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Transcript of Tumblr
May of 2013: the largest acquisition of a social networking company in years
" My boyfriend asked me to describe Tumblr to him and my response was 'Tumblr is a magical and scary place. Sort of like a fire-breathing unicorn.'"
Lucy Hale (honeyyyimhome.tumblr.com)
Ariana Grande (arianasings.tumblr.com)
Keegan Allen (offpisterpursuit.tumblr.com)
Deby Ryan (whoisdebbyanyway.tumblr.com)
Lady Gaga (amenfashion.tumblr.com)
"We are not going to screw this up."
advertising on a site that is
"not safe for work"
ruin the freedom on the site that is their sanctuary
mainly advertising and 'family friendly' changes
Michael Kors (michaelkors.tumblr.com)
Steve Madden (maddaboutit.tumblr.com)
Bath & Body Works (bathandbodyworks.com)
large chunk of adult content on the site
People argued that If they change the rules, there will be uproar. If they don't, advertisers will run the other way
2 months after the sale
Karp gave in
ads here and there
Which social network makes the most money per visit?
hi here ya go! http://www.forbes.com/sites/jeffbercovici/2014/01/21/yahoos-next-problem-tumblrs-traffic-isnt-growing/
...and many more
or means of promotion
Tumblr's loss is
Jeff Bercovici : “
The easiest theory would be that Tumblr, having become part of a faceless corporate colossus, has ‘lost its cool.’”
"Tumblr’s traffic flattening corresponds with a period of torrid growth for viral content sites, particularly Buzzfeed and Upworthy.”
your tumblr is one of those things that you want everyone to see but at the same time you never want to show it to anyone
Still a sense of community
How much of
is adult content?
Who created ?
the site for....?
A. $850 million
B. $980 million
C. $1 billion
D. $1.1 billion