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Reimagining the nation through holiday pictures

Confessional Culture. Monash University. 5 - 6 July. 2012

Juan Sanin

on 29 May 2013

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Transcript of Reimagining the nation through holiday pictures

[Australia] The dumb blonde of the world, attractive but shallow and unintelligent. Simon Anholt http://www.theage.com.au/travel/travel-news/australia-worlds-dumb-blonde-20101013-16k09.html The Age (14/10/10) Confessional Culture & National Imaginaries Marketing & What if ... ... create those images Confessional Culture From celebrities to everyday people Tourism Australia So where the bloody hell are you? Lara Bingle 2006 See Australia in a Different Light Delta Goodrem 2004 Walkabout Brandon Walters 2008 There's nothing like Australia Australian Citizens 2010 Holiday pictures used for publicizing an "authentic" Australia "Confessional Culture" Nation Branding & Social Media Stereotypes Using your holiday pictures Reimagining the nation through holiday pictures Juan Sanin. Monash University National Centre for Australian Studies Holiday Pictures Domestic archives in social media There's nothing like ... Citizens crowdsourcing Australianness Confessional Culture Making public holiday pictures Re-imagining the nation From advertisements to holiday pics Frames, albums, shoeboxes Brownie
Kodak C.1900 Popularization of photography for capturing domestic life "Through photographs each family constructs a portrait -chronicle of itself- a portable kit of images that bears witness to its connectedness"
On Photography. Susan Sotang. 1973. p5 Private domestic archives
Memorializing family achievements ...
Constructing self/home identity ...
Communication between members ... Family Photographs Holiday Pictures "the camera changed how people looked, what they did, where they went and even how they remembered their holidays..." On holidays. Richard White. 2005. 102 In Australia https://www.facebook.com/photo.php?fbid=10150771440630909&set=a.10150771439300909.429384.11071120908&type=3&theater Digital pics and social media Digital and mobile photographs Online photo archives From memorializing the past https://www.facebook.com/photo.php?fbid=10150771440630909&set=a.10150771439300909.429384.11071120908&type=3&theater Nokia 7562. 2001 Kodak DC 120. 1996 World Wide Web Domestic Photographs 2002 2003 2004 Social networks and photo-sharing Personal photographs going public 250 m Daily 3.4 billion 6 billion 60 p/s *January 2012 to sharing the present http://instagram.com/p/J-nfrzwFQh/ Holiday Pictures #seeaustralia One photo and 25 words Invitation May 2010. Print ads and social media "Inviting Australians to share their favourite domestic holiday destinations with the world" The strategy Sharing holiday experiences "Crowdsourcing" "The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing". Jeff Howe. Wired Magazine. June 2006 "Crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call". Jeff Howe. "It's a story about community and collaboration on a scale never seen before" Lev Grossman. Time Magazine. Dec. 25, 2006 http://crowdsourcing.typepad.com/cs/2006/06/crowdsourcing_a.html What is it? Interactive 64,442 Experiences 3 million fans Facebook Media 4,365,196 views Sydney New Year's Eve Fireworks 2011 / 2012 " the country’s biggest consumer- generated promotion" #seeaustralia Australian map advocacy Romance Family Daily questions Friday fan photos Vintage holiday pics Adventure Trip in a minute - Anna Trip in a minute - Josh Trip in a minute - Yuko and Noriko Free labour & Prosumer Intellectual property Privatization & amateur production Media populism Consumption national identity of private life Citizenship New/old images of Inventing national identity Australia Social media Thomas Frank, 2000 Markets are considered more democratic than and social media populism other political spaces Market Populism Terms & 45. Entrants agree and acknowledge that all entries and any intellectual property rights subsisting in their entries become and remain the property of the Promoter. Tourism Australia Conditions Familiar & Marilyn Lake, 2000 feminine "Homosocial Society" "There's nothing like be in the middle of nowhere with those I love..." "Women are more likely than men to share photos and status updates about their trip on Facebook" 56% Prosaic Facebook heritage Introducing timeline Sydney, NSW - 1963
The Sydney Opera House under construction "Tell your life story with a new kind of profile" Virtual Colonialism "There’s nothing like austrlian history. learning
ausssie culrtures and knowing the history
makes a big difference to my life as it opens
my life to way i live" (sic) The lucky country "There’s nothing like the sun, sand and surf of an aussie summer. cant get any better than beers and a bbq at the beach :-) THE LUCKY COUNTRY" The great irony In a hot summer's night in December 1964 I was about to write the last chapter of a book on Australia. The opening sentence of this last chapter was: 'Australia is a lucky country, run by second-rate people who share its luck. Donald Horne http://australia.gov.au/about-australia/australian-story/lucky-country Consumer Robert J. Foster, 2000 citizenship "the production of national identity by way of shared consumption practices" There’s nothing like a great photograph. Hi!
I’m LUCY, my hobby is photography. For GREAT
sunsets, surf beaches, rainbows, nature &
wildlife photography, HOLIDAY in AUSTRALIA. There’s nothing like Australia Day to celebrate
this wonderful country we live in. Great
friends, cold beer and buckets of Prawns.
Proud to be an Aussie! There’s nothing like loving a Brisvegas sky on
Valentine’s day. "We’re not asking you to save the world or even
your country we’re just reminding you that a
little bit of leave can go a very long way" Free labour Tiziana Terranova, 2000 Work processes have shifted from the factory to society the promotion of Australia marketing professionals citizens and tourists Traudi Allen, 2012 Being a good citizen is to have holidays There's nothing like showing our international
visitors what a wonderful place we live in.
From beach to bush what an amazing
experience living in Australia can be. http://www.nothinglikeaustralia.com.au/index.htm Stereotypical representations of Aboriginal cultures as "exotic".
The "Novel Savage"
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