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Flashmob. Smart mob.

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by

Polina Malinovskaja

on 6 December 2012

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Transcript of Flashmob. Smart mob.

WE KNOW DRAMA Smart mobs in Crossmedia production The term was created by Howard Rheingold in his book Smart Mobs: The Next Social Revolution (2002) Flashmob + Smart mob.
6-12-12
Natalia Tregubova
Justina Kunickaite
Polina Malinovskaja
Paris
Seattle
Philippines
Tokyo, Helsinki
Keys to success Market Smart Invest
when it will pay off Create a gift that keeps on giving people gather and behave intelligently with particular purpose behind.
people use technologies (mobile phones, the Internet and so on) Ripley: Rompela
Flash mob. 29.03.2012 In Conclusion Next social revolution
or
Advertisements of the future "Worst breath in the World"
21.03.2012. Smart mob by Ferrero "Push to add drama" 11.04.2012 Flashmob a group of people mobilized by social media to meet in a public place for the purpose of doing an unusual or entertaining activity of short duration June 3, 2003 - The 1st successful Flashmob by Bill Wasik The term was first used in 2003 in a blog.
It was inspired by the term smart mob Smart mob What is possible with a crowd... - for entertainment
- as a part of advertisement
- to increase social awareness
- as an art performance
- to make a CHANGE!? So far smart mobs are being used: Mp3 Experiment - participatory public event
- dynamic
- created by Improv Everywhere
- consist of several elements which separately could be called flashmobs
- duration = 1h
- aim = entertainment Thank you for your attention! Smart mob welcome to the
mp3 experiment...
please follow the instructions... First flashmob First smart mobs T-mobile dance event 2009. Liverpool.
Full transcript