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Out Line

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by

Abdelrahim Nasr

on 6 December 2015

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Transcript of Out Line

O
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1- Introduction

2- Target Market (demographic, geographic, psychographic, behavioristic)

3- 4 Ps

Product strategies:

Demographic characteristic :
age,
income,
occupation,
education,
ethnic background'
family life cycle, etc
.
psychographic and behavioristic characristics:

learn new language

pronunciation

Time saving

simple

low vision users

under supervision of miss : Yosra Shaban
Done By :
Marketing Plan

Abdelrehim Nasr
Nada Mohamed
Norhan Akrm
Bassem al-mekawy
Reem elian
Menna Nasser


Geographic characteristics :
We will focus on:
the urban cities rather than the countryside
Lower Egypt part rather than upper part

Type of the product ---> specialty product
- available in limited channels
-one-time purchase
- high involvement
- don’t accept substitutes

The buying behavior (complex buying behavior)

High involvement
High differences between brands

* no immediate competition *just substitutes

the product attributes:
Design and features
Augmented product
Delivery ----> order online
After sales services:
- website:
* how to use tutorials
* FAQ
* customer feedback section
- offices to support after sales services
- warranty
Launching --->  invest more
A heavy marketing plan
No market ---> low sales
Low or no profit ( maybe losses
product life cycle
Advantages
No direct competition
Capture a large market share

4
p
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pricing strategies:

for new product

skimming pricing strategy

mixing pricing strategies
4
p
s
place stratgies :

direct and indirect distribution
wholesalers

Promotional tools used in advertising our product:

Billboard advertisments and boothes

Tv ads

Social network sites such as facebook, twitter and youtube
4
p
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Promotional strategy
Advertising in Tvs , radios , newspapers , billboards and internet advertisments
Accessing our targeting marketing through :
A
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Full transcript