Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Citywide Mural Revitalization

No description

Carlos Rogel

on 21 April 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Citywide Mural Revitalization

Reexamining Citywide Mural Revitalization:
Community Partnerships and the New Citywide Mural Program
Carlos Rogel
Ph.D. Student in the Department of Chicana and Chicano Studies.
For UP 219-1 - Dec. 11, 2014
Youth Population and Overlap
Updated Mural Methodologies
Producing New Works
Oral histories
Cloud tech
Tablets and mobile design
Output to various durable outdoor materials
Lossless Design
Off-site mural productions
Conservation of Existing Works
Preservation through consolidation
Digital conservation with scanning technology
Outreach and re-dedication of mural to local community
Forthcoming Augmented Reality mobile app for self-guided tours
Returning Youth and Youth Leadership Growth
Opportunities to train local neighborhood artists in methodologies
Connection with neighborhoods that have NP murals scheduled for conservation
Opportunities to create new mural projects in those neighborhoods and support programs already in the works.
Training and Opportunities for New Work
Reconnect with Community Partners for the restorations of:
"Not Somewhere Else, But Here" by Daryl Wells
"Return to the Light" by Charles 'Boko' Freeman
"Love is for Everyone" by Mary-Linn Hughes and Reggie Zachary
"Literacy" by Roderick Sykes
"To Protect and Serve" by Noni Olabisi
"La Ofrenda" by Yreina Cervantez
"Calle de la Eternidad" by Johanna Poethig
"La Mujer del Este de Los Angeles" by George Yepes
"Chagall Returns to Venice Beach" by Christina Schlesinger
SPARC is a cultural center founded in 1976 that creates public art through promoting civic dialogue and supports the visualization of neighborhood challenges and aspirations. SPARC artists foster cross-cultural understanding through collaborative design and multidisciplinary arts practices.
City of Los Angeles Citywide Mural Program
The Citywide Murals Program (CMP) began in 1974 under the purview of Mayor Bradley’s administration. Over 250 murals were produced within the first two years by artists and community groups from neighborhoods across Los Angeles. The program had no training mechanisms in place to standardize how the murals were made. Artists simply showed up to a distribution site with their mural design, borrowed scaffolding, and picked out multiple gallons of paint without needing to obtain permits.
Some CMP artists received support through CETA (Comprehensive Employment and Training Act).
The Great Wall of Los Angeles
Presentation Outline
Brief overview of LA Citywide Mural Programs
Current Methodologies for Producing Murals and Conservation
Reexamining Citywide Mural Revitalization
Fostering New Mentorships through the Great Wall of Los Angeles Institute
Great Walls Unlimited: Neighborhood Pride Program
Map of 105 Murals produced for the City of Los Angeles
LA Mural App
Creating Memorials to Lost Murals
Demo #2: Using that same strategy, we can digitally recover lost murals and continue to incorporate them in neighborhood tours.
Youth Incarceration
American Correctional Association
Average daily cost nationwide to incarcerate one juvenile offender in 2008 was $240. The average cost was between $66,000.00-$88,000.00 for 9-12 months.
Murals sponsored
of artists commissioned
of youth hired, 10 youth per site
The program provided 9-week summer jobs to youth from low-income families.
Some youth were referred to the program through the juvenile court system, Project HEAVY (Human Efforts at Revitalizing Youth), and Summer Programs for Disadvantaged Youth.
Youth of middle-class backgrounds received sponsorship from local foundations and private donations.

By the end of 1983, the Great Wall program trained 386 youth and 40 artists in mural-making techniques.
Artists and select youth conducted scholarly research and interviews with community activists and oral historians to design 5 decades.
Youth also produced theater performances and short films based on their research.
Organizational partnerships also provided life-skills training, access to basic healthcare and social services.

Over $350,000.00 was directly invested in about 90,000 hours of youth work throughout the mural’s design and painting.

386.....Youth employed
42.......Artists employed
40+.....Scholars engaged
30+.....Community & organizational partnerships made
1/2 mile of mural painted.

The Great Wall of Los Angeles
Five segments depicting the contributions of minorities, women leadership, and immigrant achievements throughout history, from precolonial to 1950s.
105.....murals produced
15.......Los Angeles council districts served
95.......Artists commissioned
1000+.Youth employed

840.....months of community organizing (8 months per site, between 4-8 consecutive sites being managed)

525.....Neighborhood meetings held

Approx. 200.....Community organization partnerships made

Great Walls Unlimited: Neighborhood Pride Mural Program
The program model was replicated in cities across the country. Dozens of artists and administrators seeded mural programs, such as the Philadelphia Mural Arts Program.
CETA Artists - Crossover from Citywide Mural Program; the 1976 team.
Cost of Graffiti Abatement Programs
City of Los Angeles: $2.7 million / year
Los Angeles Office of Community Beautification: $7 million / year
MTA: $3.7 million / year

According to the Los Angeles County Dept. of Public Works, LA County spent $28 million in graffiti removal in 2007.

These amounts do not include costs for youth incarceration.
The New Citywide Mural Program Phase I:
Mural Restorations and Training
Full Conservation of 10 murals
Artist + Community Engagement
Revitalize local partnerships and rededicate NP Murals
Create framework for new mural productions
Mentorship opportunities for local artists and mural commissions
Project Focus
The New Citywide Mural Program
105 Neighborhood Pride Program Murals
Lost Murals (Destroyed or building no longer there)
Remaining Neighborhood Pride Murals (53%)
Full Mural Revitalization (2-5 month Partnerships)
Long needed cleaning and coating upgrades
The New Citywide Mural Program
Cloud Tech
Tablets and Mobile Design
Off-site Mural Production
Full transcript