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Lindt Hello - Chocolate Dream

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by

Sandra Gierschewski

on 26 August 2014

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Transcript of Lindt Hello - Chocolate Dream

INSIGHTS
THIS IS EMMA!
HELLO LINDT CHOCOLATE DREAM
AGENDA
The situation
Chocolate Dream
Insights
Why Lindt Hello
This is Emma!
Communication goals/-target group
The Distribution
Methods
Lindt Hello
Chocolate Dream

METHODS
THIS FEELING WHEN...
COMMUNICATION
WHY LINDT-HELLO?
Trends
TV
Kino
Außenwerbung
Print
Gastronomie
Orientierung an high-class Produkten
Genuss in höchster Form
Qualitätsbewusstsein
Luxus
Anzeige
Online
The Distribution
250ml je Becher für 3,95 Euro
4 x 100ml Packs für 5,95 Euro
Strawberry Cheesecake
Crunchy Nougat
Cookies & Cream
Caramel Brownie
24 Jahre
studiert in München
geht gerne aus
sehr aktiv im Social Media
braucht einen Ausgleich zum stressigen Alltag
Floorsticker
Full transcript