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Unit 6

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Julia Quinn

on 24 April 2014

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Transcript of Unit 6

Genre, Narrative, Representation
Production Technology
Distribution Methods
Ideological changes over time
Narrative structures
Positive / Negative representations
Critical Approaches
Content Analysis
Semiotic Analysis
Audience Responses
Audience Theory:
Hypodermic Needle model
Uses & Gratifications Theory
Reception Study
Passive / Active Consumption
Effects Debate:
Exposure to explicit content
Effects of advertising
Health Concerns
Negotiated, preferred, oppositional, participatory, cultural competence, fan culture
Defining Audiences
Recap of audience profiling
Reviewing audience statistics
Unit 6
Critical Approaches to Creative Media Products
Areas of Study
Be able to develop responses to media products
Addressing Audiences
Selection of content
Construction of content
Using Codes & Conventions
Understand how media producers define audiences for their products
Understand how media producers create products for specific audiences
Understand how media audiences respond to media products
Audience Feedback
Full transcript