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The Data Bus
Transcript of The Data Bus
Alex Fehr & Max Naluparayil
Alex & Max
What is Data Architecture?
City road map
No roads = No structure
Stop Lights of E-comm
QA - Functionality & Regression Testing
UAT - Business Users
business requirements for testing
Meet daily with developers/IT/Business
What Does the Final Destination Look Like?
What can we do to improve business/sales?
Fact > Feeling
What are our priorities?
What does the final destination look like?
Save Time & Money (160 hrs. of labor per yr.)
1.New Projects? Precision Marketing
2.Deeper Analysis? MouseFlow
Why a New Search Engine?
Quality Assurance (QA) & User Acceptance Testing (UAT)
Systems & Applications
Data Flow Diagrams = Blueprint
A Practical Example
Stop or Go?
1. Business Users
Front end tools
User friendly apps.
2. Technical Users
Back end tools
3. Bringing Users Together
Follow user's requirements
How do you bridge the gap?
How do they help?
Resolve errors in retrieving data
Fix inconsistencies between apps.
Lay groundwork for future procedures
Testing Improved On Site Search
Why Do We Need Improved Search?
Enhanced Customer Experience
Increases Customer Retention/Loyalty ==> Increased site usage ==> Higher conversion rates ==>
When Do We Do Maintenance?
1. Tune-up: Software Patching
2. New Air Intake: Software/Hardware Upgrades
3. Bus Breaks
Ex: Corporate email server runs out of space.
route to escalate
Contacting right department(s) at right time
Documentation of procedure
PPC = Pay Per Click
Organic Search =Natural/Free
Hoping for the "Detour"
Benefits of Business Requirements Document
1. Weekly eCommerce Analytics Update
1. End-to-End Test= Instructions
2. BRD = Business Requirements Document
Multiple layers of error
A3 Testing environment
WebSphere Commerce database
= do not allow feature to go to production
= allow for production, still needs adjusting
= cleared for production
Testing Features of On Site Search
Does drop down function as required?
Relevant Search Results?
Misspellings and Synonyms
Ex: Tervus; Pajamas vs. Sleepwear
Testing Life Cycle
D3 - Developers
A3/Q3 - QA team
S3/P3 - UAT/Business team
Multiple testing environments ensure consistency
Questions and Answers?
You Have Arrived
Business makes ongoing commitments to their
Requires escalation & troubleshooting
Who to Escalate it to?
Tune-ups, enhancements and upgrades require the right person to do the job.
Maintenance windows for all three components:
Virus of Thanksgiving 2012
What we needed then:
Establish system ownership!
Anti-Virus update on servers!
Service Catalog Project Identifies
Business and Technical Owners
Next escalation personnel
What if BeallsFlorida.com on-site search engine breaks down today?
Call center notices impaired search results
1. Identify application name behind on site search engine
2. Identify hardware resources (servers)
3. Identify application components (databases)
4. Identify maintenance windows
5. Leverage escalation process
These are all the steps to efficiently remediate the issue.
Central Repository of data
Accessible to all via Sharepoint
Container for future upgrades
Long term investment protection
Service Catalog software Prototype
Without these, business continuity was in jeopardy and Beall's was left vulnerable.
Who fixes it?