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Aeon Comm

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by

Fran Matera

on 30 July 2014

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Transcript of Aeon Comm

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Social and Digital
Deliverables
Public Service Announcement
Radio PSA
April 2014
March 2014
Budget
Timeline
February 2014
To create a community-wide educational campaign that works to prevent marijuana use through
POSITIVE
messaging.
$6,245.80
$8,109
TOTAL:
1000 pens
= $616.54
250 bracelets
= $382.15

$1000
$
May 2014
Signage
Internet
Use
Primary
Research
11-15
Execution
Research
English
Spanish
863.20
Results
6 week run =
168 airings per month
(2,016 airings annually)
4 month run =
6.4 million impressions
330, 330 impressions
June 2014
Measurement
Numbers
+12 (3%)
+1 (1%)
Shareable Content
Website
Facebook & Twitter
Full transcript