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QUALITY AND GLOBAL COMPETITIVENESS
Transcript of QUALITY AND GLOBAL COMPETITIVENESS
Relationship between Quality and Competitiveness
It's important for a country's business to be able to compete globally.
The quality of the competitors increases.
Companies that used to compete only on local, regional or national should expand to sustain globally.
Impact Competitiveness on Quality of Life
Factors Inhibiting Competitiveness
Business/government related factor
Family related factor
Education related factor
Human Resource and Competitiveness
Co-operation among business, labor, and government
High quality education and training
Employee involvement and empowerment
Leadership at all levels
Cost of Poor Quality and Competitiveness
Step to Measure the Cost of Poor Quality:
A company's ability to compete globally by doing a better job of producing quality goods. That can be succeed by managing:
Creative Human Resource Management
The rivalry between Coca-Cola and Pepsi is legendary. The brands have been fighting each other for more than a century.
Where it all started...
1886 - Coke is created
1904 - annual sales >1M gallons
1915 - designed contour bottle
1919 - expanded to Europe
1898 - Pepsi is created
1910 - annual sales >100k gallons
1923 - went bankrupt WWI
annual revenue $46,25B $66,42B
ad. spending $2B $1,1B
Both companies are competitive through global in order to keep their brand on the top of the market. They survive on the global business because they maintain to keep the quality of their product, the human resources, have a new innovation and a good advertisement, and keep their customers.
Pepsi went bankrupt again 8 years later, but this time it rebounded.
During WWII, Pepsi expanded its advertising and started selling
in cans, while Coke registered trademark of the Coca-Cola
company. In 1950s, Coke's ad started hitting TV, Pepsi re-
branded to keep up. Coke decided to go public in 1962,
when Pepsi launched Sprite. Pepsi merged with
Frito Lay to create PepsiCo, setting the
stage for the war today.