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SNAPCHAT

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by

Rita Alaoui

on 27 September 2013

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Transcript of SNAPCHAT

RAYLEIGH HUANG
MICHAEL JIN
RITA M. ALAOUI

Table of Contents
Introduction
Company Profile:
Creation
Business Model
Stakeholders
Position in Market
Competitors
Competitive advantage -
Conclusion:
If we were the CEO what would we do?
What's Snappin' ? :)
A new way to share moments with friends
Photo messaging application
TechCrunch, chose Snapchat as "fastest growing startup" in 2012.
50 million pics shared per day
particularity: lasts 10 sec
Creation
Started by Spiegel and Bobby Murphy, developed by Stanford University students
Launched in September 2011 in Spiegel's father's living room
Done to share moments with photos or videos
Emphasis on privacy
Company Profile
Business Model: NA
The buisness model as it is now is still not profitable that is why we have a few suggestions in our conclusion.
Company Profile
Stakeholders:
Users between 13-23, 40+
Shareholders:
• Conducted a series A and series B funding round.
• Today shareholders are : Benchmark Capital, General Catalyst, Lightspeed Venture Partners, and SV Angel
• As of July report valued the company at US$860 million
Company Profile:

Market Position
In May 2012, 25 images were being sent per second
November 28, 2012, users had shared over one billion photos on the Snapchat IOS app, with 20 million photos being shared per day
Ranked 1st in free picture-video app & 6th in Free Apps
Competitors:
How did it change the market?
Competitive advantage:
What does my HISCORE mean?
How does someone become your best friend?
Spontaneity and security
Conclusion:
If we were CEO...
New business model:
In-app purchases
Native advertising (like Youtube model)
We-chat inspiration- more functions ex:Games
Full transcript