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Copy of Rhetorical Triangle

Finished
by

Neal Finch

on 9 February 2016

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Transcript of Copy of Rhetorical Triangle

PATHOS
LOGOS
How do you come
across as credible
and trustworthy ?
How can you
be logical to
your audience?
Group
Group
Member
Member
Member
Member
Member
Member
Member
(cc) photo by theaucitron on Flickr
(cc) photo by theaucitron on Flickr
copy paste branches if you need more....
(cc) photo by medhead on Flickr
Understandable
You you must incorporate:
Trustworthiness, Similarity
Authority, and Reputation.
Way Before...
-Know your Audience
-Market Yourself
-Be Knowledgeable
-Expertise
As You Begin...
-Put Ethos somewhere in your Intro, to show your creditability to topic
During
-Tell a Story
-Use Language
-Relevant Visuals
-Reliable Sources
After
-Be Available
-Keep Promises
Words are Powerful!
Delivery Includes:
*Visuals
*Vocalization
*Authenticity
*Gestures
*Eye Contact
*Environment
*Barriers
Ways to improve ethos...
ETHOS
Logical
Real
Facts
Statistics
Stories
Language
Understandable
Progressive
Charts
Comparisons
How will you
appeal to the
emotions of
your audience?
Content Includes:
*Emotional Topics
*Tell Stories
*Use Humor
*Surprise
*Curiosity
X Avoid Controversy
and Delivery
Pathos can be broken down
into three parts:
Content
The Rhetorical Triangle
It all Comes full Circle...
Ethos: ETHICS (Credibility)
*Greek for ‘character’
*To make the audience decide right or wrong about what is being presented.
*Demonstrates author's reliability, competence, and respect for the audience's ideas and values.
*Ethos is an argument based on character.
The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.

Pathos: EMOTION
*Greek for ‘suffering’ or ‘experience’
*To make the audience feel something about what is presented.
*“Tugs at your heart strings”
*EFFECT: Evokes an emotional response
Logos: LOGIC
*Greek for ‘word’
*To make the audience think about what is presented to it
Statistics, facts, authorities, etc…
*Very straightforward, and not “fluff”.
*It has a very scientific, factual approach.

The rhetorical triangle is typically represented by a triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the audience and the purpose of that writing. Which one do you favor? Lets find out...
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