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Color blindness in the Media

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Emily Herne

on 4 December 2014

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Transcript of Color blindness in the Media

Color Blindness in our Midst and the Media
Problems with Color blindness
Color Blindness in Media
What is white privilege?
White privilege is "a system of benefits, advantage, and opportunities experienced by a white persons in our society because of their skin color".

"Defining race only as cultural symbols that are for sale allows whites to experience and view race as nothing more than a cultural marker that has been stripped of all forms of institutional, discriminatory, or coercive power" (Gallagher 94).
Celebrities often view their act of cultural appropriation to be a sign of appreciation toward the culture and many deny their act as racist and offensive when confronted.
Recent examples are Michelle Williams, Selena Gomez, Katy Perry, Avril Lavigne.
Cultural appropriation is a form of colorblind racism that denies and conceals the history of the culture and the meaning the commodity first held.
Cultural appropriation at Halloween is an example of how embedded colorblind racism is in our society.
Color-Blind = People of color — we don't see you (at least not that bad ‘colored' part).
Denial of race itself is racism.
What are some
example of white
Whiteness/Color blindness
How does color blindness linked to privilege?
Does white privilege really exist?
New Racism
Colorblind Racism in the media
Colorbliness reduces kids' ability to see, challenge racism.

Embracing race based distinctions
Minimized race based distinctions
Three stories - varying degrees of racial bias
1. Control story
2. Ambiguous story
3. Explicitly biased story
Percentage able to detect racism
White savior films
"Racism isn't merely black and white or as noticeable to the naked eye as it once was."
Showcases White supremacy in a subtle, symbolic and polite ways.
"Blame the victim."
White savior helping others from third world countries, inner cities, poor educational and ecomomic systems.
Belief that america
is now
a meritocracy.
What is color blindness?
Racial dominance
Socioeconomic success

Research Objective:

Determine the position of
Colorblind racism found in

-Observations of qualitative
data (Content Analysis)
-compiled to observe different ways of how color blind racism operates in media
Color blind racism is a problem in media today.
Research Question #1
Research Methodology
How does colorblind racism operate in media?
Research Question #2
What are the effects of colorblind racism on our society?
What are the effects of colorblind racism on our society?
It's a problem that occurs in all types of media

Racism in the Justice System
Black people and crime in the Justice system
Recent Racism in the Justice System

Today, Blacks and other minorities are affected by the indirect racism. Their lives are being greatly impacted without knowing that they are being discriminated.
We all have the notion “Equal rights” but in reality that is not the case!
The New Racism = “Colorblindness”

Justice System (we know it to be the most justice system). The facts and realities might sometimes be surprising.
Black offenses against black victims are treated leniently
Judged differently when compared to the whites with the same crime. Might receive longer imprisonment.
Crimes committed by minorities get more attention in the justice system
Stereo Type “Blacks will commit the crime again if punished leniently”

Colorblindness and the Justice System
Recent Racism in the Justice System

Bonilla-Silva, E. (2006). Color-Blind Racism and the Persistence of Racial Inequality in the United States. Racism without Racists. (Second Edition).

Brown, M. K., & Martin, C. (2003). WHITEWASHING RACE. Los Angeles: Univeristy of California Press. Retrieved December 02, 2014

Carley, B. (2014, June 5). A Very Recent History of Celebrity Cultural Appropriation. Vulture. Retrieved from http://www.vulture.com/2014/06/recent-history-of-celebrity-cultural-appropriation.html.

Cook, K. (n.d.). White Privilege, Color Blindness, and Services to Battered Women. Retrieved December 4, 2014, from http://www.academia.edu/6750955/White_Privilege_Color_Blindness_and_Services_to_Battered_Women

Dana, M., Elizabeth, B., Maria, A. K., & Maria, K. L. (2009). The Influence 0f Exposure to Depictions of Race and Crime in TV News on Viewer's Social Judgments.

Medina, S. (2013, August 5). Please Don’t Commodify My Culture. The Bold Italic. Retrieved from http://www.thebolditalic.com/articles/3393-please-dont-commodify-my-culture.

Paul M, K. (2000). Media Framing and the Dynamics of Racial Policy Preferences. American Journal of Political Science. 44. pp.245-260.

Sociologyforeva (2013, October 31). Celebrity Native American Appropriation. [Web log comment]. Retrieved from http://race.iheartsociology.com/2013/10/celebrity-native-american-appropriation/

Spanierman, L. (2014, May 13). Race, power, and multicultural counseling psychology: Understanding white privilege and color-blind racial attitudes. Retrieved December 4, 2014, from http://www.researchgate.net/publication/232553783_Race_power_and_multicultural_counseling_psychology_Understanding_white_privilege_and_color-blind_racial_attitudes

Thomas-Ware, S. (2011). Color-Blind Racism: A Review of Whiteness Seen in White Savior Films.

Williams, M. (2011). Colorblind Ideology Is a Form of Racism.

Wise. T. (2010). New Study: “Colorblindness” Reduces Kids’ Ability to See, Challenge Racism.

The Influence of Exposure to Depictions of Race and Crime in
TV News
on Viewer's Social Judgments
・ Black males are overrepresented as criminals and underrepresented as victims
・ Black suspects are more likely than Whites to be portrayed as nameless, menacing, and in the grasp of the police
・ Blacks are nearly four times more likely to be represented as criminals than police officers
・ particularly in case involving White victims, blaks are more likely to be suspected as criminals, such as prior arrests, with statements containing preudical information
Media Framing and the Dynamics of Racial Policy Preferences
Example: Residential segregation
The media influence racail policy preference

The national media do not make blanket statements about race like "Blaks are good" or "Blacks are bad"

That is in contrast to other areas of coverage such as economy.
The media say sth → people believe it

Race, as usual, presents a more complex scenario.
Messages that influence public opinion = messages that resonate with values to which most Americans subscribe.

The choices whether the media tend to emphasize one core value are subtle, but their impact to public opinion is substantial.

A New American Dilemma?
Myrdal's "An American Dilemma" (1994)
...a great chasm existed between America's egalitarian rhetoric and America's clearly nonegalitarian treatment blaks.
New American Dilemma
...Should society endorse policies that attempt to compensate for injustice of the past, or do such policies create problems bigger than the ones they purport to slove?
Egalitarism prescrices activist govnt policies, but individualim forbids it.
Research on shifts in the tenor of the media coverage of race
(data used from Newsweek magazine)
Core values of egalitarianism and individualism that lead the public to prefer more or less active govnt policies on race.

Egalitarian media framing is a significant predictor of racial policy preference.
But individualistic framing is not.

At the same time there is a reverse causality...
Media framing drives racial policy preference, and mass policy preference on race also drives media coverage on the topic

American media exist in a very compeitive market.
Producers of news information have a strong incentive, profitable market share, to follow current public opinion.
Priming investigation
Exposure to racial/ethnic stereotypes
in the media can influence real-world racial evaluations such as misconceptions and stereotypes regarding racial/ethnic minorities
Research on Media and Judicial Decision-making
Whites are...
(a) more likely to view a black defendant as guilty
(b) increasingly apt to percieve a Black criminal as more memorable than a White counterpart
(c) More apt to misidentify or falsely acknowledge having seen a Black suspect even when none is depicted
The Role of Group Membership in Responses to Media Content
Media depict characteristics/attitudes of a social group

stereotipical, competitive, discriminatory
intergroup behavior
White supremacy/ white privileges
What does whiteness mean?
Full transcript