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Jamba Juice

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by

Rachel Luckett

on 7 November 2013

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Transcript of Jamba Juice

Ad campaign toward parenting and children and general public
Sponsor fun sport events
(marathon, sailing, surfing)
Create summer camp for children
JambaCard App
1995
1998
1990
US Locations
Industry Rivalry
Highly saturated industry
Smoothie-specific restaurants
Fast-food smoothies
Jamba must invest more in marketing causing costs to go up
Large number of competitors drives price down
Threat of Substitutes
Incredible number of substitutes
Coffee drinks, milkshakes, soda, fruit juice, all available in most restaurants
More competition=higher costs
Health factor encourages consumers to choose Jamba over substitutes
Threat of New Entrants
Customers tend to be loyal to one place
Takes time and advertising to have a known brand like Jamba
Threat of already-popular restaurants introducing smoothies
Bargaining Power
of Buyers
Low switching costs
Easy to find substitutes
Informed customers can drive down prices
“Health halo” provides segment of loyal customers
Bargaining Power
of Suppliers
Supplier power is low - fruit comes from many sources
Large manufacturing companies for non-fruit ingredients
Power to increase price
Reduce quality
(high)
(medium)
(medium)
(high)
(low)
Porter's Five Forces
The Problem:
Jamba Juice History
Strengths
Weaknesses
Opportunities
Threats
Jamba Go
Jamba Goods
Seasonal demand
Boosts
“My goal is to help inspire our nation’s youth to become more active and to make better dietary choices. As a recognized healthy, active lifestyle brand that offers simple menu solutions for eating right while engaging in healthy activities, Jamba Juice is a perfect fit to help me in that endeavor. My partnership with Jamba Juice is an extension of that commitment in the fight against obesity and to promote a healthy active lifestyle.”
- Venus Williams
Products matched/ exceeded
USDA grade A standards
Strategic
Partnerships
Superior
Quality
Venus
Williams
Schools
10 year old Mia Hensen went to Jamba and was astonished as to the many styrofoam cups that were stacked up ready to be used. She felt the urge to write up a petition to Jamba to stop this madness.
Customer
Acknowledgment
$2.29
$3.89
Lack of marketing &
brand awareness
Use Splenda in the "Make it Light"
Low customer frequency
High Prices
Additional Sponsorships
Global expansion
Vertical integration through supplier network extension
Marketing through E-Commerce
High competition
Climate change
Increasing costs of transportation and supplies
Decrease in disposable income of customers
Inconsistency of ingredient quality
2012-Current
2012
2008
2006
Jamba Juice agrees to be acquired
by Services Acquisition Corp. International
for $265 million
March
June
Jamba, Inc. announces $35.0 million
convertible preferred stock
transaction.

Redeemable by Jamba, Inc.
at the election of the purchasers
in June 2016 unless converted
earlier and includes an 8% annual dividend. 

Net income of $0.3 million compared to a net loss
of $(8.3) million for the prior year. First time Jamba Juice
recorded annual net income since becoming
a public company.
Total revenue for the year increased
1.0% to $228.8m from $226.4m
for the prior year, primarily due to the
5.1% increase in Company-owned
comparable store sales.
2012-2013 (52wk Stock Price Range = $9.05 - $17.50)
Overall Beta = 2.5
Financial Evidence
Alternatives
Global
Meet the Team
Joyce Suen
Rachel Luckett
Sara Wissmiller
Aaron Archie
Leigh Cunningham
Vera Setiawan
Vivian Moy
Shelby Anderson
Now
Next Year
5 Years
Now
Free samples outside their stores
Coupons in magazines and internet
Ads on radio during driving to school (for parents when they drop off or pick up their children)
Next Year
Five Years
Partner with more celebrities and public figure
Going global (adaptation strategy with exotic fruits)
Recommendations
Emphasize Promotion
Health facts
Comparison reports
Minimize
Food Items
Sponsor Athletic Franchises
Fishing
Swimming
Running
Push for Global Expansion
Tropical countries
Fruit more prominent
1994
1997
1999
2006
2008
2010
2011
2013
Jamba Juice
was founded by
Kirk Perron,
◦ originally called Juice Club, Inc.
16 Juice Clubs
were franchised in
California & Perron raised $66m through investors
Changed name to
Jamba Juice
& moved headquarters to
San Francisco
Introduced the
first food item on the menu, Jambola
Jamba Juice
bought out competitor,
Zuka Juice,
& now has 225 stores
Jamba Juice now has
a total of 829 stores,
with locations internationally in
South Korea, the Philippines,
& Canada
Opened first store in
the Philippines and Canada
through joint ventures
Diversified menu with
addition of sandwiches,
wraps, salads & flatbreads
First Jamba Juice store
opened in South Korea
through a joint venture
with Paris Baguette,
an affiliate of the SPC Group
Jamba Juice went public
& was bought out by
Services Acquisition Corp. International for $265 million

Jamba! Enriching the daily experience
of our customers, our community
and ourselves through the
life-nourishing qualities of
fruits and vegetables.
Mission Statement:
SWOT
752 stores in U.S.
442 are franchise-operated
310 are company-owned

Locally...
Globally...
Operates over 4,500 stores
Partner up with Jamba in 2010
Expands Jamba Juice into its first International market
Plans to open 200 stores in South Korea
Competitors
Lack of Marketing,
Shortage of Sales
Global areas untouched by Jamba
Brand, and Product Awareness
Franchising
Any questions?
(It's not jambalaya!)
Expanded beyond
California to Texas through
Whole Foods Markets
Full transcript