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Managing Starbucks- MGT200

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Benjamin Easley

on 2 October 2012

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Transcript of Managing Starbucks- MGT200

Thank You! Conquering New Grounds Managing the Starbucks Experience "To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time." Mission Statement 1998- Brand integrates into grocery stores
2000- Orin Smith promoted to president and CEO
2005- Jim Donald becomes president and CEO
2008- Schultz returns as CEO
2012- 17,651 total stores Company History II Howard Schultz Management Profile Chairman, President, CEO Troy Alstead Management Profile CFO, Administrative Officer Mary K. Wagner Management Profile Senior VP: R&D Curtis Garner Management Profile Chief Information Officer John Culver Management Profile President- Asia/Pacific Jeffrey J. Hansberry Management Profile Channel Development/Emerging Brands Green Mountain Coffee Roasters- Waterbury, VT
Coffee Bean and Tea Leaf- Los Angeles
Costa Coffee- London
Peet's- Emeryville, CA
Caribou Coffee- Minneapolis Competition Industry Overview Increasing international presence
A move toward mom-and-pop coffee houses (30%)
Friendly, high-energy service teams
Regaining the 2009 popularity among 18-24yo. Trends Industry Overview Financials Latest Revenue & Profit Analysis Product diversification
Developed brand
High visibility locations
Motivated employees
Good relationships with suppliers
Globalized, Industry market leader
Customer loyalty Strengths SWOT Analysis Internal Size
Lack of internal focus
Ever increasing number of competitors in a growing market
Self cannibalization
Cross functional management
Product pricing Weaknesses SWOT Analysis Internal Technological advances
New distribution channels
New products
Distribution agreements
Brand extension
Emerging international markets
Continued domestic expansion Opportunities SWOT Analysis External Competition
US market saturation
Consumer trends away from caffeine
Fragile state of worldwide coffees
Cultural and political foreign issues Threats SWOT Analysis External Operations
Licensed Stores
Responsibility Corporate-Level Strategy "Third Place" between home and work
Emotional connection
Smartphone technology
Rebranding Future Strategy 1971- Starbucks Coffee, Tea & Spice: Seattle, WA
1985- Schultz founds Il Giornale
1987- Il Giornale acquires Starbucks assets
1991- First privately-owned company in the U.S. to offer stock option program
1996- Starbucks goes international. Company History I www.sbdcnet.org markets.money.cnn.com markets.money.cnn.com starbucks.com
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