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Symbolic Convergence Theory
Transcript of Symbolic Convergence Theory
Members develop 'code words' What is it? Ernest Bormann in the Quarterly Journal of Speech in 1972 Background Information Fantasy Themes
Saga Key Words -Lived from 1925-2008
-Received BA at University of South Dakota
-Masters and PhD at Iowa
-Professor at Minnesota
-Focused on fantasies (creative interpretations)
This led to his theory Ernest Bormann exist in the form of a word, a phrase, or a statement, which attempt to define past events, predict future events Fantasy Themes a word, phrase, slogan, or a nonverbal sign or gesture that works to trigger previously shared fantasies or emotions
Example: Bumper Sticker Symbolic Cues a fantasy theme that has currency across a large number of rhetorical visions Fantasy Types the telling and re-telling of the accomplishments and events in the life of an individual, group, or organization, or larger entity such as a nation Saga 1. Emergence or Creation
5. Terminus Life Cycle of SCT A dramatic event or series of events leads to uncertainty and a need to develop rhetoric to explain the current state of reality Ex. shift after the Cold War Emergence or Creation Fantasies begin to chain out among a collectivity of people over a common interest Consciousness-Raising communication is focused on maintaining the commitment of people who have shared the rhetorical vision Consciousness-Sustaining Situations in a rhetorical communiction can change so rapidly that the vision cannot adapt successfully Vision-Declining end of a rhetorical vision Terminus Small group research
businesses Research on the Theory Apple and Watergate Artifacts 1. It's not predictive or evaluative
2. Researchers assume small groups have significant meanings for themes and visions
3. Assumes all members have equal influence Critiques Pr. Young University of
Boulder Spring 1998 The Journal of Communication 1985 University of Minnesota
Website All from Csapo-Sweet and Shields 2000 Critical Studies in Media Communication Bormann Journal of Communication 1985 Cragan and Shields. Journal of Applied Communication 1999 Dr. Lee Hopkins, 2011