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Puspa Dara

on 24 November 2014

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Australian, since their first settlement, have been very keen of traveling. They used to travel from one place to another in order to find better place to live, to trade or to find job.

The establishment of industries and towns over Australia created a habit of mobility and enterprise. They had to travel by coach, horseback (as in wild wild west movie), or ship (not the comfortable cruise ship you see today).
Because of the emphasis at that stage on railways as the principal means of travel, the provision of rail booking facilities was, in fact, the primary purpose of these bureaux.
How it all started?
Tourism has been a major part of Australia. At the very least, it's now their biggest export earner. It affects its infrastructures development and economy as well as its multi-cultural nation. Australian Government, aware of their tourism potential, have done some attempts to publicise the nation’s potential worldwide through tourism.
You need to know this
1880s-Travel and Tourist Bureaux
After the 1914-18 War in the 1920’s, and again after the casing of the effects of the depression of the 1930’s, travel for all purposes increased steadily. It continued to be mainly by rail, although the family motor era began in the 1930's to participate in the shorter intrastate traffic.
1930s-Great Depression
In the period following the 1939-45 War the advent of new and improved methods of transportation, combined with rising standards of living and the energetic publicising of foreign destinations, developed international travel into a mass-movement.
1960s-Jet Age
1830s-The 'Birth' of Tourism
The Railway
Travel for pleasure
Early destination
1831-The Railway
Railways in Australia date from the 10 December 1831 when the Australian Agricultural Company officially opened Australia's first railway, located at the intersection of Brown & Church Streets, Newcastle, New South Wales.
taken from: http://upload.wikimedia.org/wikipedia/commons/a/a7/Saxonville_station_1880.jpg
Travel for pleasure
Travel for purpose was encouraged by the development of the railway (sure it was more enjoyable to travel by train than horseback). The railway connected the places in such way that at that time the trip they had were more fun.
Early destination
In the early years of its development, tourism in Australia were focused on the resorts near the population centers. These places were Blue Mountain (New South Wales) and resorts in Melbourne.
picture taken from: http://www.abc.net.au/ola/tourism/transcripts/tran4.htm
In 1908 Victoria set up a Government Tourist Bureau which took over the functions of the Victorian Railways Central Booking and Enquiry Section established in 1895.This in turn had its origin in 1888 in the Rail-ways Information Centre created for the International Melbourne Exhibition of that year.
One of the ways it shaped Australian history was through immigration. The goldrush brought a large number of immigrants to Australia, all of whom contributed their own cultural influences. It was the beginning of multiculturalism in Australia. Moreover, train lines were built, linking the major centres, and roadways were improved.
1890s-Gold Rush
Chinese Immigrants
taken from: http://upload.wikimedia.org/wikipedia/commons/1/19/RGS_Australasia_02.jpg
The winter cruise of those days to Queensland ports could be regarded as the equivalent of today's drive or flight north for a winter holiday at the Gold Coast or a Barrier Reef Island, or today's shorter South Pacific cruises. The first cruises from Australia to New Zealand were organised in the summer of 1934-35.
1934-35 The First Cruises
Family Motor Era
taken from: http://www.historyofcars.com.au/pre-1950s
Monowai Ship
taken from: https://sites.google.com/a/aotea.org/don-armitage/Home/great-barrier-island-history/cruises-of-the-ship-monowai-to-great-barrier-island-1934-7
1950s-Melbourne Olympics
The first Summer Olympics held in the southern hemisphere. The games were held in November to December 1956. However, this event was marred by some nations because of political reasons.
taken from: http://media.web.britannica.com/eb-media/34/84934-050-571C3510.jpg
1957 - Oakleigh Motel
The car ownership and family travels boom after the World War II. Therefore, Oakleigh Motel was built at that time and opened in 1957. The motel now is the symbol of surviving motel business in Victoria
taken from: http://www.lenscape.com.au/imagesbig/Oakleigh%20Motel%20%20650%20VN8O0428.jpg
Oakleigh Motel
Commercial Plane
After the war, air travel became widely available, faster, safer, and cheaper. The beginning of the jet age in 1960, with larger aeroplanes carrying more than 100 passengers at speeds approximating 600 miles per hour, diminished the world by half in terms of time.
picture taken from: http://cruiselinehistory.com/wp-content/uploads/2009/12/1960-dc8-30.jpg
1970s - Historical Buildings of Ballarat
In 1960s, the Ballarat Community recognised to preserve the historical buildings of Ballarat, the second-most gold-produce mines in the world . An open-air museum located in Golden Point, suburb of Ballarat, Victoria depicts Ballarat’s first ten-year of gold discovery in 1851. It was officially opened on 29 November 1970.
Post Card that depicts Ballarat
taken from: http://www.philatelicdatabase.com/wp-content/uploads/2008/01/ballarat-po-1914.png
1980s-The Emerge of Ecotourism
The survival of the tourism industry ultimately depends on its ability to protect the features of the environment which it promotes. As a result of this realisation within the industry, the concept of ecotourism emerged in the 1980s.

Heron Island is an example of an ecotourism destination located on Australia's Great Barrier Reef. Want to know more? Check this out!

A ship wreck in Heron Island
1990s-Shrimp on the Barbie
"Shrimp on the barbie" is an often-quoted phrase that originated in a series of television advertisements by the Australian Tourism Commission starring Paul Hogan from 1984 through to 1990.

The actual quote spoken by Hogan is "I'll slip an extra shrimp on the barbie for you", and the actual slogan of the ad was "Come and say G'day". It has since been used, along with some variations, to make reference to Australia in popular culture.
Paul Hogan ad to promote Australia
taken from: http://en.wikipedia.org/wiki/Shrimp_on_the_barbie
Tourism Australia

2000-Sydney Olympic
The second Summer Olympics in Sydney after Melbourne. Near-universally acclaimed as one of the most successful events of the world stage.
The 2000 Olympics fast-tracked Sydney as one of the world's great destinations, it translated into more high-yield arrivals. An extra 6.3 million international tourists arrived in Sydney during the Games and as a spin-off from the focus of attention on the State, tourist numbers increased to 7.6 million in 2003. Unprecedented exposure and enhancement of the profile of Sydney, New South and Australia on the world stage.

Australia developed a new and improved infrastructure for tourism both before and after the Games and Australia also get closer links with the world travel industry.
taken from: http://upload.wikimedia.org/wikipedia/en/thumb/8/81/2000_Summer_Olympics_logo.svg/827px-2000_Summer_Olympics_logo.svg.png
2004-Australian Government's Tourism White Paper
The Federal Government has released a White Paper on Tourism and announced funding measures worth $235 million over the next four and a half years to boost tourism.

The Australian Government will establish a new body, Tourism Australia, encompassing the functions of the Australian Tourist Commission, See Australia, the Bureau of Tourism Research and the Tourism Forecasting Council. Tourism Australia will include two business units - Tourism Research Australia and Tourism Events Australia.
An ad of Tourism Australia
2006-So where the bloody hell are you?
taken from:http://i.governmentgrantsaustralia.org/uploads/2012/04/Tourism-Grants-Australia1.jpg
So where the bloody hell are you? is a A$180 million advertising campaign launched in 2006 by Tourism Australia created by the Sydney office of the London advertising agency M&C Saatchi. The advertisements feature Australians preparing for visitors to their country.
taken from:http://mybrainisasieve.files.wordpress.com/2008/10/800x600_opera_house1.jpg
An ad of Australia.com
Want to know more about Australia Tourism Industry, the tourist destination, and what does it offer? We suggest you visit this site. http://www.australia.com/
Created by:
Rina Putri Hadyarti / 110 221 408 555
Puspa Dara L. / 120 222 415 449
R. Rahardian A. N. / 120 222 415 446
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