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PARTNERSHIP EVALUATION - Centra

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by

Profile Publishing

on 19 April 2018

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Transcript of PARTNERSHIP EVALUATION - Centra

PARTNERSHIP EVALUATION
Branding in Official Programme
PROGRAMME
CIRCUIT
MAP
RACE
INFORMATION
PAGE
EVENT
PARTNERS
PAGE
Marketing Material
HOSPITALITY
EVENT
GUIDE
Bike Week Branding
Official Launch
Press Coverage
LOGO
ON
WEBSITE
BRANDING ON STAGE IN HOSPITALITY MARQUEE
This report summary covers a total of
2005
pieces of media coverage including
958
print items,
150
broadcast (radio & TV) items and
897
online items, relating to the Ulster Grand Prix 2017 from 18th September 2016 to 22nd September 2017.

A summary of the key values is as follows.

Total Value

A total PR value of
£7,305,178.89
was attributed to the coverage for the Ulster Grand Prix 2017.


Total OTS

The campaign reached a total OTS/audience figure of
162,017,856.

Executive Summary
Ulster Grand Prix
2017
RACE PAGE & A4 ADVERT
WINNERS
PODIUM
BACKDROP
WINNERS
SASH
Centra Whitemountain – Value

£382,222.75

Centra Whitemountain – OTS

10,566,442
Source No. of Items + OTS + Value
Broadcast 1 125,000 £112,758.40
Online 48 7,433,289 £128,239.71
Print 36 3,008,153 £141,224.64
Grand Total 85 10,566,442 £382,222.75
CIRCUIT
BRANDING
BIG
SCREEN
BRANDING
MEDIA AREA BRANDING
Full transcript