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A Whole New Mind:

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by

Hannah Gottesman

on 10 January 2014

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Transcript of A Whole New Mind:

Good Design
Bad Design
Good Design
vs. Bad Design
What is
Design
?
“Design is the only thing that differentiates
one product from another
in the marketplace.”
-Norio Ohga, former chairman of Sony
A Whole New Mind:
Design

Good Design
"Design is a
high-concept
aptitude that is difficult to outsource or automate."
-Daniel Pink
"To be a designer is to be an agent of
change
."
-Barbara Chandler Allen
Widespread Design
Fonts
Logos
Furniture
Cars
Ads
Buildings
Appliances
Devices
“Good design is
a renaissance attitude
that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
- Paola Antonelli, curator of architecture and design, Museum of Modern Art
MBA vs MFA
“Businesspeople don’t need to understand designers better. They need to
be better designers
.”
-Roger Martin, dean of Rotman School of Management
Design, good or bad, can influence how people make decisions.
Sustainability
Profit
Art
Fashion
Beauty
Quality
Function
Advertising
Confusing
Wasteful
Ugly
Unappealing
Cliché
Bad Design
Becoming Design Savvy
C
-
R
-
A
-
P
-ify
Graphic Design
-Butterfly Ballot
-Some Hospital Wards
-Public Schools
If a billion people waste a second,
31

years
of time is lost.
What if you shampoo with body lotion?
-Smart Phones
-Dyson Fan
-Honey Bear
-Contrast:
make different elements
VERY
different

-
Repetition:
uniformity

-Alignment:
visually connect elements

-Proximity:
relate items
Design Your Own...
Gym Shoes:
nikeid.nike.com
Skate Shoes:
www.vans.com
Font:
www.fontifier.com
Get
Angry
-Redesign an object that
annoys
you
Get
Creative
-
Read
design magazines
-Keep a
design notebook
Full transcript