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Sport, as a driver of innovation and economic growth

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Alberto Bichi

on 12 January 2016

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Transcript of Sport, as a driver of innovation and economic growth

"Sport, as a driver of innovation and economic growth"
Secretary-General of the Federation of the European Sporting Goods Industry

“sport, as a driver of innovation and economic growth”.
Thank you!
Brussels - 02 September 2014
Alberto Bichi
Secretary-General FESI / Executive Director EPSI
"Sport is an important economic sector in the EU with a share in the national economies which is comparable to agriculture, forestry and fisheries combined".
The sports sector is increasingly recognized as an important creator / driver of sustainable growth; jobs and overall contributor to the European Economy.
What makes sport a good driver for growth and a significant contributor to the EU Society ?
Source SpEA study August 2012 - FESI active contributor Based on Vilnius definition = statistical / narrow / Broad definition of sport
1. Gross value added generated by sports activities:
Including upstream & downstream industries and others industries not part of the supply chain such as Tourism, Construction, Media & Research and Innovation ;

Direct effect of Sport combined with its multipliers effects (indirect and induced) added up to € 294,36 bn of overall Gross Value Added in the EU
which means that it is close to 3% of total EU gross value added.

2. Employment generated by sports activities:

Direct employment
in upstream/sports/downstream industries is
4.5 millions
people representing 2.1 % of total EU workforce;
total employment
generated by sports activities is
7.3 million people
representing 3.5 % of total EU workforce.
additional societal benefits from sport activities

2. Social:
Fostering social integration, social guidance and self motivation
relationships building between different races, genders, ages, social classes, people with disabilities, cultures, nationalities and religions.

3. Diplomacy:
Open understating for other society
Sport as a tool for development of peace;

4. Constructive emotional feelings:
Passion and emotion;
Creation of dreams
Sports as a driver of innovation
Industry lead +DG Enterprise & DG Education and Culture
Towards an action plan for the sport-related industry
Coordinated by FESI
What should/could be done ?
What should/could be done ?
"Every year, on average120 000 new improved products are created by the sporting goods industry"
Why is sports a highly intensive R&I sector
The European Platform for sport Innovation (EPSI)
EPSI is a membership-based networking organization
within Europe that focuses on innovation in the areas of physical activity related to sport, leisure and health. EPSI strives for a more innovation-friendly environment for the EU sports industry, in order to stimulate technological innovation and to set up businesses with a focus on innovative technology.
1. Maximizing efficiency of investment in
sports infrastructure

Fostering the competitiveness
of sports-related industries;

3. Strengthening demand for sports and recreational activities and related goods-
Maximizing the spill-over effects
of sports on growth and employment.
Health & healthcare;
Food & drinks;

IT Software;
More information on:

"Sports Innovation incubator"
Money finder;
Commission to assess best practices on data collection in
Member States, facilitate sharing and promote the creation
of a database on existing infrastructure;

Commission should promote the creation of a permanent forum bringing together policy makers and industry executives to share experiences and evaluate concrete solutions regarding investment in sports infrastructure;

Industry and public authorities to facilitate public/private partnerships through the support of an effective exchange of best practices at EU level;

Raise awareness that sports projects can be included on "innovative public procurement" (under H2020).
1. Sports infrastructure:
2. Fostering competitiveness:
Strengthening demand for sports and recreational activities and related goods - Maximizing the spill-over effects of sports on growth and employment:
Leveraging technology to stimulate demand at European Level by supporting the enterprises operating in the so-called "app-economy";

Creation of specific agencies at regional level to facilitate the organization of sporting events;

facilitate the organization of competitive and non-competitive sporting events and their multiplications;

All stakeholders should work on the improvement of infrastructure;

Evaluate the importance of the health sector;

The Commission and Member States should consider to follow up the recommendations of the Expert Group on the sustainable financing on sports
by reviewing the VAT system,
to take into account the specific nature of sport.
The "size" of the sport in all related industries
Sport innovation impacts other industries:
FESI / EPSI remain very committed to help, coordinate and assist for the development of this strategically important work.
We need to continue building momentum; enhanced collaboration amongst Member States; coordinate and align policies at national and European level so as to increase sport participation
Sport industry "rhymes" with innovation and woks as a catalyst for the other sectors
There is still a long way to go
What is FESI ?
FESI is a Brussels based non-profit Federation representing the interests of:

11 National Federations and 1 Special Grouping;
1.800 sporting goods manufacturers;
66 bln euro annual turnover in EU;
640.000 European Citizens employed;
FESI represents some 85 % of the European Sporting Goods Industry Market.
Alberto Bichi
What makes sport a good driver for innovation ?
Sport related industries action plan
It is driven by
increasing demand for performance
enhancement, injury prevention, personalized design and mass customization and the need to integrate sustainability across the entire supply-chain.

It utilizes and integrates
through design and analysis
many disciplines
, including materials science and engineering, aerodynamics and hydrodynamics, impact mechanics, tribology, bio mechanics, thermodynamics, electronics, computer science and computer engineering, chemical engineering and others.
1. Health & well being:
Individual development;
Health promotion & disease prevention;
positively reduction of labor absenteeism;
Alberto Bichi
Executive-Director of the European Platform for Sport Innovation
New opportunities for smart, sustainable and inclusive growth
- Main drivers -

1) Companies Internationalization = favor market access, IPR protection & free and fair trade
2) Increase sport participation = foster the creation of new sports & incentives for existing ones
3) Strengthen information dissemination = exchanges of good / best practices amongst MS & promote PPPs.
4) Better capitalize from cross border / cross sectoral effects of sport = Health / Tourism / Education (eg: european coordination of skiing holidays)

All stakeholders should develop studies further assess the economic effect of sport events in Europe;

Member states should take full benefit of the funding possibilities from EU regional funds (ERDF) in order to strengthen research, technological development and innovation in sport related industries;;
2. Fostering competitiveness

of sport related industries:
All stakeholders should develop studies further assess the economic effect of sport events in Europe;
What should/could be done ?
We need to foster, protect and facilitate the business environment for the sports related industries
We need to provide incentives for this sector since
"sport is much more than sport"
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