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Grright

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by

Mei Brennan

on 19 April 2017

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Transcript of Grright

Marketing Strategies
Golf industry today
Magazines
Newspapers
TV Commercials
Social Media
Easy to maintain
Low cost
Pricing
Compete
Good quality
Lower prices
$50-$75
Maintenance lower
Customizable
Target Market
Benefits
Can help your game
Lower scores
Stability and balance
Safety Hazard
Comfort
Golf bags weigh about 30 lbs.
4-5 miles per round
Unnatural feet positions
Mei Brennan
Competition
How Are We Different
Social Media
Nike
Adidas
Footjoy
Callaway
Puma
Why?
Company
Specialize in women's golf shoes
Many color options
Clip on spikes
Need
Not many options right now
Golf is growing for women
LPGA Girls Golf Program
5,000 participants- 2010
50,000 participants- 2016
Augusta Nationals allowed women to play in 2012
possiblitlties we can wear as normal shoes too
Women golfers
All levels
On the go
Spouses
Gift ideas
Worn as normal shoes
Skateboarding, basketball shoes
Unclip the spikes to go on errands
More options to the customer
Colors
More available colors
Instagram
Ads
Endorsements
More connections
Followers
Full transcript