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Transcript of Google!

Eunice Bantok, Jacey Davison, Jackie Singzon, Jessica Adams, Phong Tran, Vanessa Osborne

1. Company and Industry Background & History
2. Google's Purpose and Target Markets
3. Current Strategy
4. Market, Industry, and Company’s Competencies
5. Key Success Factors
6. Short-Term and Long-Term Strategy
7. Business Model
8. Google’s Performance Test, FIT Test, and Competitive Position Test
9. SWOT Analysis
10. Google's Major Issues and Problems
11. Future Vision
12. Corporate Objectives and Strategic Options
13. Specific Recommended Actions

Thank you!
Company Background and History
Google's Purpose and Target Markets
Purpose (Mission):

"Organize the world's information and make it universally accessible and useful."
Industry History and Background
Search Engine

1990 - First internet search tool - Archie (File Transfer Protocol)
1993 - Jumpstation (Web Robot)
1994 - First all text crawler based search engine - WebCrawler
1998 - Google is incorporated
2000 - Google was the most used search engine
Google's Current Strategies
1. Dominate Internet Advertising Industry Globally
2. Keep Strong Strategic Alliances for Growth and Knowledge
3. Gain More Mobile & Web Browser Search Market Share
4. Increase Presence in Smartphone and Tablet Industry
5. Diversify into TV Industry
6. Cloud Computing (Web Based Applications)
Market Analysis & Competencies
Mobile Phone


Industry Analysis
Google's Competencies
- Internet Advertising
- Search Algorithms - PageRank
- Brand
- AdWord & AdSense
- Engineers (workforce)
- Valuable Pricing Rates
Short-Term Strategies
Key Success Factors
Search Engine Engineering
Online "Sponsored Link" Model
Relevancy Search Results
Free Operating Systems (android)
Innovative Work Culture
Free Basic Cloud Applications
Brand Loyalty
Long-Term/Overall Strategy
To "organize the world's information and make it universally accessible and useful"
To dominate internet advertising
To become the number #1 search engine used worldwide
Increase and dominate the market share of mobile searches
Diversify income stream
Strategic Alliances with:
Intel, Sony, Logitech, Best Buy, DISH

Performance Fit Test
Competitive Position Test
SWOT Analysis
Google's Major Issues and Problems
Not diversified enough - over 90% of income is from advertising
Privacy Issues
Changing internet laws
Maintaining high quality of products and services
Maintaining competitive edge
Google+ is not gaining as much momentum as expected
Some mergers/acquisitions were not profitable/waste of money
Tablet growth not as strong

Future Vision
- Bring power of search to previously unexplored areas
- Provide information in all languages
- More use of the ever expanding information in our lives
Corporate Objectives and Strategic Options

Focused on providing the best user experience possible
Be the best search engine in the world
Make money without doing evil
Make a difference in anyway possible
Fuel greater innovation in mobile industry with free android software
Connect people seeking answers with information they seek

Specific Recommendations
More strategic alliances with tablet producers to exceed customer needs/wants and create next generation products
Expand into the TV market using offensive strategy to shock the industry
Continue trying to diversify income streams so they are not so dependent on advertising income

Target Markets:
- Search Engines
- Mobile Search
- Mobile Operating Systems
- Smartphones
- Tablet Computers
- Social Media
- Internet Advertising
Tablet Computers

Mobile Searches


Web Browsers


Cloud Computing

Google Drive
Office 365
- Increase market share in mobile devices
- Increase useability, quality, features, performance and services faster than rivals
- Control the consumer's desktop through cloud-productivity software (Billion Dollar Market)
- Maintaining the lead in the search advertising industry

search algorithms
free android software
robust languages and translation features
corporate culture of innovation
open source products
financial position
tablet industry
relying on one source of income
patent litigations
privacy issues
tv industry
growing into electronics industry
cloud computing
social media
apple innovation
new products
new research and development
changing internet laws and regulations
unprofitable products

Web Searches


Strategic Options:

Increase diversification in income
Bring new items to market faster than others
Wait for rivals to release items and create better items
Rivalry Among Competitors

Threat of Substitutes
Threat of New Entrants
Power of Suppliers
Power of Buyers
"As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work."

"Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world."
Trend in Google's Stock Price
Financial Ratios
- Sergey Brin
- Sergey Brin
Mobile Operating System

1993 - First smartphone - IBM Simon
1996 - Palm Pilot introduced Palm OS
1999- Nokia introduces their OS
2002 - Window's and Blackberry's first smartphones
2007 - Apple Iphone + iOS
2007 - Open Handset Alliance
2008 - Android 1.0 released
Core Capabilities and Resources
Ad Streams
Strategic Acquisitions & Joint Ventures
Search Engine
Intellectual Property
Research & Development
Ability to maintain strong relationships with internet users, advertisers, and users.
History Of Google... in a video
Business Model
What do you think Google's Customer Value Proposition is?
Its your turn to tune in!

Full transcript